Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

February 8, 2018 Ross Holman

6 Ways To Increase Photo Booth Sales With Coupons

Coupons are an amazing tool to help grow a photo booth business. I've found some really good ways to use coupons at my business, Local Boy, and I thought I would  share what is working for me so you can consider them for your business.

Venue Discounts

Do you do business with a venue on a recurring basis? Create a special coupon with the venue's name in it. By including their name in the coupon code, they know it's exclusively for their customers and gives them another reason to recommend your service to others. If you want more venue business, try calling several in your area and  and offer an exclusive coupon. Perhaps you'll earn a spot on that coveted Preferred Vendor list, too.

Example Code: HARDROCK10 

Event Coordinators

Have you just worked with a really awesome event coordinator? Offer to create a custom coupon with their name in it for their clients exclusive use.  Next time they speak with a customers they can offer more value to their client by sharing your code.

Example Code: ABBYLEE

Seasonal Coupons

Need to drum up sales during a slower season? Create a coupon to limit the usage of a coupon based on the date the event is held and encourage people to book your service. Spread the word by sharing your coupon on Facebook, Instagram or be bold and snap that puppy right on your website for all to see. Just be sure to set an expiration date as it will help encourage people to pull the trigger before the offer expires. 

Example Code: WINTER2018

Favorable Organizations

Show your support for the military or other organizations you want to support. Be sure to display this code on your website to get the full halo effect and attract like minded customers.

Example Code: MILITARY

Online Sales Channels

Are you using Adwords, Yelp or Thumbtack to get leads? Juice up your ad with a special limited time offer to lure in more customers. Also, by using specific coupons for each channel, you can track new  and see where to invest your resources.

Example Code: THUMBTACK30

Package Upsell

Help nudge customers to spend more by creating a coupon only redeemable for premium packages. I love this one because it really gives people a reason shift focus away from a base package and compare what they are missing in my premium package.

Example Code: UPGRADE100

February 2, 2018 Judd Lillestrand

Feature Spotlight: Messages

Automatically log email communication with your clients.

We understand how important it is to stay on top of your event communication. While searching your inbox is one way to get an overview of your past communication, such a strategy can quickly breakdown if you have multiple people in your photo booth business and send attachments.

With Messages, you start an email from within the Message section of an of you bookings and all future communication will be logged automatically even if you respond directly via email. Our photo booth software  is kinda magic and we think you'll love it.

Also worth mentioning: your Automated Emails will now show up in Message and any attachments will be saved saved for future reference.

See Messages in action

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Mini Feature Enhancement

Automated Emails

We just added a few new fields for you to use in your Automated Emails. They are:

  • loginlink - A link to your client portal's login page.
  • eventlink - A link to your the event.
  • forms_link - A link to the forms the client needs to fill out for their booking.
Expect some more great tips from us on how to use the automated events to automate some of the more mundane tasks of your business.

January 27, 2018 Judd Lillestrand

Feature Enhancements: Automated Emails & Coupons

Automated Emails can now be sent on a package by package basis.

Good news! Check Cherry's Automated Email feature just got a lot more powerful. Now you can specify which packages will receive any given automated email. We think this is really going to be handy for those who offer multiple service types.

There are a lot of reasons one would want to send automated emails. It's a huge time saver and can really help you deliver a consistent customer experience. Here are a few ideas:

  • Send a thank you letter 1 day after a photo booth event.
  • Send a request for a 5 Star online review after a wedding event.
  • Send a reminder for any unpaid balances.
  • Send a reminder asking for signature.

Coupons can now be applied on a package by package basis.

Similar to the Automated Email enhancement, you can now limit which packages coupons can be applied to which packages. More control over coupons will allow you to create attractive deals. For example, you can offer a higher dollar discount on a premium packages while preserving your baseline price point.

See The Automated Email Enhancements In Action

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January 16, 2018 Matt Goatcher

New Feature: Form Builder

Woohoo! Check Cherry just got better!You can now build amazing questionnaires for your upcoming events. The new Form Builder feature is available to all users today. With the power to customize forms, you'll be able to nail every last detail and provide an amazing client experience which is destined to deliver a 5 star yelp reviews for your photo booth or DJ business.There are so many ways to use the new form feature, here are just a few:Pre-event ChecklistPost-event SurveyMultiple Music PlaylistsThis was a highly requested feature and we took the time to deliver something we're really proud to share with you. Be sure to let us know what you think!

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January 10, 2018 Ross Holman

5 Tips To Make 2018 Your Most Successful Year Ever

1. Redefine Your Ideal CustomerTake some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts. I make it a point each January to reevaluate my ideal customer profile.Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.2.

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December 7, 2017 Ross Holman

Tips For Following Up And Closing Hot Leads

Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

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November 20, 2017 Justin Jowett

Are You Targeting Millennials Or Missing Out On Bookings?

With Millenials increasingly becoming the biggest sector of the global market it's imperative photo booth operators of all generations know how to reach and appeal to them. In fact a recent Deloitte* survey predicted that by 2025, Millennials will account for 75% of the global workforce. So if you haven't already made Millennials part of your marketing strategy then consider this your wake up call! And yes you absolutely need a marketing strategy just for them. The reason being is that Millenials, also known as the Y Generation, are very different to the previous generations so unless you are also a Millenial you're unlikely to intuitively have any clue how to appeal to and reach them effectively.

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November 14, 2017 Judd Lillestrand

Over $1 Million Booked On Check Cherry

Good news! We just surpassed a milestone here at Check Cherry. Thank you to everyone who helped us get here.Over $1,000,000 in reservations have been booked with the Check Cherry booking platform. We're pretty pumped. A huge thank you to all our customers for helping us reach this point: we're just getting started and can't wait to hit the next milestone.Expect more new features and enhancements in the coming months designed to help grow your business and maximize your earning potential.Are you booking business on Facebook?See how easy it is to add a Book Now button with Check Cherry.

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November 8, 2017 Judd Lillestrand

FEATURE ENHANCEMENT: Electronic Signatures

Good news! Check Cherry now offers an enhanced version of the electronic signature.We're always looking for ways to make our Photo Booth Software better.When your customers book your services, they will now be required to electronically sign and agree to your Terms and Conditions by typing their name. Check Cherry will track the date of the signature and the IP address of the person signing and display them at the bottom of each invoice.Navigate to an invoice to see a customer's signature.

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September 6, 2017 Matt Goatcher

Our Photo Booth Expo 2017 Experience

In March 2017, Ross and I attended Photo Booth Expo; it was Check Cherry's first trade show and we wanted to share our experience because we think it will be helpful for others who are considering the next installment in Las Vegas, March 11-14, 2018.Great People, Smooth EventFirst off, we've been to our share of trade shows over the years. Both Ross and I were really impressed with the quality of the people at the event. Everyone was friendly. There seemed to be a high quality of like-minded professionals in one location focused on a similar goal and in my book, that's a recipe for a great trade show.Furthermore, the event was super smooth and well organized.

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