A mobile bar business can be a great way to earn extra money, meet people and turn your love for bartending into a successful entrepreneurial venture.
Of course, for your business to succeed, you will need to be good at more than mixing drinks. Ultimately you'll be running a business and turning a profit with each booking. In this article, we'll give you some tips for crafting a mobile bar business plan to help increase your chances of running a successful mobile bar business.
The Service
The mobile bartending business provides a mobile beverage service catering to events such as weddings, corporate functions, private parties, festivals, and other special occasions. The goal is to offer a diverse selection of high-quality drinks, professional bartenders, and a unique experience that exceeds customer expectations.
The Market
The mobile bar industry has experienced significant growth in recent years due to the rising demand for on-site beverage services. Key target markets for your business include event planners, wedding organizers, corporate clients, and individuals hosting private events. Customers appreciate the convenience and customization options offered by mobile bars.
The Business Model
Mobile bar businesses provide a comprehensive range of beverage services, including craft cocktails, wine, beer, non-alcoholic drinks, and custom drink menus. Services are sold with packages and add-ons, and prices can vary by guest count as more staff is needed to keep wait times low.
Additional revenue may be generated through per-drink sales if local liquor laws allow. Collaborations with event venues and potential brand sponsorships also represent revenue opportunities.
👉 Suggested Article: Mobile Bartending Packages and Pricing
Startup Costs
Startup costs will vary. Minimizing startup costs is recommended for those with less experience in sales and marketing event services.
Mobile Bar Setup
A simple portable bar setup can cost $1,000, while a luxury mobile bar trailer can exceed $100,000.
Inventory and Equipment
You're going to need professional equipment which is high quality and durable. Invest in quality bartending tools, coolers, etc. Estiamted at $500 - $1,500.
Vehicle Purchase
It's possible you will need to purchase a vehicle to transport your portable bar setup or mobile bar trailer. The cost of a used vehicle could range from $10,000 - $30,000, depending on your needs.
Licensing and Permits
It is estimated the fees for obtaining necessary licenses and permits for a mobile bar business are $2,000 - $5,000. Naturally, these costs will vary based on your region.
Marketing and Branding
A great logo, website, and marketing materials, such as high-quality photos, will impress potential customers, making closing sales easier. Estimated costs $2,500 - $10,000.
Insurance
General liability and commercial vehicle insurance costs of $1,000 - $4,000 per year.
Marketing and Promotion
To effectively market the mobile bar business, you will employ various strategies such as:
Online Sales
Develop a professional website highlighting services, packages, reviews, and the markets you serve. Utilize social media platforms and online directories to increase visibility and reach potential customers.
Partnerships
Focus on establishing mutually beneficial partnerships by contacting event planners, wedding venues, and corporate event organizers. Offer incentives to increase the chances of getting on a list of preferred vendors.
Networking
Attend industry events, trade shows, and local gatherings to connect with potential clients and industry professionals. Focus on making friends and attending regularly to increase your chances of making genuine connections.
Advertising
Utilize online advertising platforms to target specific demographics and geographical areas.
Referrals
Invest in positive customer outcomes by underpromising and over-delivering. Implement a referral program to incentivize existing clients and event planners to recommend your services.
Licensing and Legal Requirements
Business Registration
Register your mobile bar business as a legal entity (LLC, sole proprietorship, etc.) and obtain a tax identification number.
Alcohol Licensing
Apply for the alcohol licenses and permits the local and state authorities require.
Insurance
Acquire general liability insurance, liquor liability insurance, and commercial auto insurance.
Health and Safety Compliance
Ensure compliance with health and safety regulations, including proper food handling practices and sanitation protocols.
Vehicle Regulations
Comply with local regulations regarding vehicle modification, safety inspections, and commercial vehicle permits.
Operations
Staffing
Hire professional bartenders and support staff to ensure efficient and high-quality service delivery.
Event Planning and Logistics
Develop streamlined event booking, scheduling, inventory management, and transportation logistics processes.
💡 ProTip:: Use a quality booking system designed for mobile bartenders, such as Check Cherry.
Supplier Relationships
Establish relationships with beverage distributors and seek to align your brand with other well-known brands in the industry.