Written by the people who build Check Cherry, for the people who run event businesses. Pricing, contracts, bookings, and what we learn from the data.
A parent books your Snow Princess for a one-hour party at $250. That is the whole order. No second character, no extra time, no favor bags, because none of it was on the menu when they booked. The party itself is fine. The invoice is smaller than it needed to be.
Read moreYour website already does it. Someone lands on the page, picks a Saturday, ticks a couple of checkboxes, pays, and the money shows up in your account. It cost you a plugin, a payment connection, and one long afternoon.
Read moreThe contract is signed. The date is on your calendar. Now you need a few dozen answers from the couple: the first dance song, how the maid of honor pronounces her last name, whether explicit lyrics are okay while the grandparents are still on the floor.
Read moreYou are quoting a client, or shopping around for a booth to hire, and the same question stops you cold: what is normal? Quote high and the room goes quiet. Quote low and you leave money on the table, or wonder if the cheap booth is cheap for a reason. So here are real numbers.
Read moreYou run a profit and loss report and there it is: the processing fees line. About 3 percent of money you already earned, gone before it reached your bank. Somewhere in your payment settings is a switch that would make clients cover it instead, a few percent added at checkout.
Read moreA couple is choosing between three photo booth companies for their wedding. All three quoted about the same price. One has six Google reviews, one has 23, and one has 87 with a reply from the owner under most of them. Nobody calls the first company.
Read moreMost DJ contracts get handed down. A template a friend used. A document the operator picked up early in their career, modified a couple of times, and never really revisited. The contract works most of the time. When it fails, it fails in specific, predictable, expensive ways.
Read morePhoto booth operators ship contracts that fail in specific, predictable ways. Some skip the obvious.
Read moreIf you run an event business, your contract is the most overlooked tool in your operation. You wrote it once. Maybe you copied it from another operator. Maybe a friend who's a lawyer looked at it back in 2019. Then you put it in your booking flow and forgot about it.
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16 min read
There is a Saturday that comes for every event pro. Two events on the calendar, both deposits cashed, and one of you. You either turn down the second booking and watch the revenue walk, or you say yes and figure out who is going to show up with the gear.
Read moreRunning a profitable DJ business is mostly invisible work. The wedding reception is four to six hours; the booking call, planning meeting, music prep, contract, payments, timeline build, and follow-up are the other forty hours behind it.
Read moreAt a typical Saturday bridal show, two booths sit side by side. Both paid $800 for the table. By Monday morning, one has three signed deposits and a calendar full of consults. The other has 47 business cards and a growing sense of dread.
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9 min read
Another year in the books! I'm happy to share that 2025 was an incredible year for Check Cherry. We introduced some of our most-requested features ever, made major strides with our mobile apps, and continued refining the platform based on your feedback.
Read moreThe DJ Booking Reality You got into DJing for the music, the energy, the moments when a packed dance floor moves as one. What you didn't sign up for: chasing deposits, writing contracts at 1am, and explaining your pricing for the hundredth time.
Read moreWhy Online Booking Matters for Event Professionals The days of back-and-forth emails and phone tag are over. Today's clients expect to check availability, see pricing, and book your services instantly — often late at night or during their lunch break.
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