Another year in the books! I'm happy to share 2024 was a great year at Check Cherry. We're always striving to improve the user experience and it was a year of significant upgrades, new features, and enhancements which make Check Cherry better. Thanks to all those who providing feedback and help make Check Cherry event better each year. Here are the highlights from 2024:

Revamped User Interface

In 2024, we upgraded the underlying technology that powers our user interface (UI). The new design is more intuitive, responsive, and visually appealing. Expect more UI improvements in 2025.

Questionnaire Enhancements

We've made several improvements to our questionnaire feature to streamline the process for both you and your clients with:

Drag and Drop: Reordering questionnaire fields is now easier than ever with our drag-and-drop functionality.

Conditional Questions: You can display specific questions based on conditions such as package or add-on selections.

Add-on Based Question: Attach a questionnaire that's specific to an add-on purchased, reducing unnecessary questions for your clients.

Revision History: Keep track of changes made to questionnaires with our new version history feature.

Client Unlock: Allow clients to unlock questionnaires within a set time frame, offering more flexibility.

Customizable Dashboards

This one was big! We know how important it is to quickly get insights into your business. That's why we introduced a customizable dashboard for all admins. You can now add, remove, and rearrange components to get the most relevant information for your business.

Enhanced Messaging Features

Communicating with clients is a breeze with the new messaging updates which includes:

Send Later: Schedule emails or text messages to send later, making it easier to communicate during business hours.

Multiple Attachments: Finally! You can now attach multiple files to a single email or text message.

Quick Send: Allows you to send messages or add them to a review queue with just one click, streamlining your communication process.

Checklist Enhancements

Often times there are specific checklists items the same staff member is responsible for completing even if they are not assigned to the booking.

Assign Checklist Items: Assign tasks to staff members at the template level, ensuring the right person handles the right tasks every time.

View Assigned Items: Your team can easily view their assigned tasks under "My Checklists."

Multiple Packages Online Booking

Clients can now book more than one package during the online booking process. This one was perhaps the longest outstanding feature request on this list.

Improved Staff Availability Settings

Staff members can now set their availability based on specific days, start times, and end times. This is perfect for those with additional commitments outside of your business.

Payment Improvments

We've added a number of features to streamline payments and make the process more flexible for your clients. These include:

Credit Card Surcharges: Set surcharges for credit card payments in compliance with local regulations.

Tax Exemptions for Clients: Easily mark tax-exempt clients, such as non-profits, for automatic exemption during online bookings and proposals.

Payment Plans: Offering payment plans allows your clients to pay for larger purchases in installments, improving cash flow and customer satisfaction.

ACH Direct Debit Payments for U.S. customers using Check Cherry Payments, we've added the ability to accept ACH direct debit payments. This low-fee payment option gives your clients another way to pay easily and securely.

Instant Payouts are now offered for all Check Cherry Payments accounts.

Mini Sessions Enhancements

Allow multiple clients to book the same time slot. This is ideal for events like Santa photos or corporate headshots, where multiple clients can book within a single time frame.

Integrations

Check Cherry know better when it works with other services.

Quickbooks Integration

We've launched a QuickBooks Online integration for U.S.-based customers, making it easier than ever to sync financial data for your business. Head to the "Integrations" page in your account settings to enable this feature.

New Paddee

Access over 10,000 Paddee's customizable photo booth templates directly within your Check Cherry account. Learn more about Paddee >

Improved PhotoBoothTemplates.com

We improved the integration to make it easier to select the perfect photo booth overlay for any event without requiring a membership. Learn more about PhotoBoothTemplates.com >.

Global Search

Searching for clients, bookings, proposals, leads, or users just got a lot easier. Our global search feature allows you to locate all these items with just one search.

Media Library

We've added a Media Library for storing and reusing images within your account. You can upload images, organize them into categories, and quickly access them when creating proposals or adding content to your bookings.

Included Add-ons with Packages

We've introduced add-ons with packages, giving you more flexibility when offering bundled services. Clients can now choose to include add-ons within their package, allowing for easier customization and booking.

Native App Updates

We've made significant updates to the Check Cherry iOS and Android apps for improved messaging functionality on the go. Now you can send scheduled messages, view message statuses, and add multiple attachments—all from your phone or tablet with:



• Sending scheduled messages.
• View open/click/bounce status of sent messages.
• New Message Center
• Review and approve messages in your "Awaiting Review" queue.
• Review and manage scheduled messages.
• View historical messages.
• Add multiple attachments to messages
• Adjust the "Send replies to" address from within new messages.
• Improvements to message template system.

Tons of smaller stuff

Not all the changes we make are worth announcing but that does not mean they don't have a big impact. In 2024, there were a ton of smaller changes which make Check Cherry easier, more reliable and better for all of those who use the service. 

Webinar: Check Cherry 2024 Recap & a Peek Into 2025

Watch Now

It's time for another annual recap. I'm happy to share that it was another excellent year for Check Cherry and its customers. We ended the year with record-high client booking volume and revenue collected.  With our amazing customers' feedback, we improved Check Cherry in several essential aspects. Here are some highlights:

iOS and Android Apps [New Platforms]

Over the years, offering "an app" has been consistently requested by our customers. In early 2023, we made it happen: Check Cherry is now available on iOS and Android. These native apps are designed to make it even easier for staff and admins to get work done on the go, and we're pleased with the results and feedback.

Download Check Cherry for iOS or Android >

Referrals [New Feature]

Referrals are the cornerstone of any solid business. If people consistently recommend a business' service to others, you know they are on the path to success. In 2023, we introduced features to help our customers better track referrals from their clients, staff, and venues. 

See How It Works >

Login Codes [New Feature]

People forget passwords, and while we've come up with some handy ways of allowing people to access Check Cherry's client portal without needing a password, there are times when a password is required. Login Codes simplify the login process. Enter an email address, receive a code, and you're in!

Custom Email Signatures [New Feature]

Custom email signatures were another common feature request, and it was surprising we didn't already support it. Customers can now add a default signature to outgoing automated emails.

Proposals [Improvements]

Proposal Requests

We love it when our customers offer online booking becuase we know it will make them more successful. However, not everyone is ready to offer true online booking. In 2023, we added a new mode to the booking engine: "Request for Proposal". 

With the "Request for Proposal" mode enabled, our customers can showcase packages and add-ons with the booking engine; however, instead of allowing customers to sign and pay a deposit, a proposal is generated, reviewed by an admin, and manually sent out for signature and initial payment.

Address Collection

Sometimes, our customers want to send an offer to a prospect when they don't know the venue's address. Now, one can send a proposal without an address and require their client to provide the address before accepting the Proposal. Travel fees and sales tax will be calculated after an address is provided to ensure accurate billing. It's a great way to keep the sales process moving.

Automated Messages [Improvements]

Trigger by Add-on

It's now possible to send an automated message when an add-on is purchased. This feature gives our customers another helpful method for sending automated alerts. For example, they might alert a specific team member or supplier when an add-on is purchased.

Message History Search

We've rolled out an initial search feature for your Message History. One can now search "To" and "From" for email and SMS messages. Search is particularly helpful and allows customers to see all messages sent to staff or clients across all Bookings, Leads, and Proposals.

Multiple Conditions

Customers can now add multiple conditions for automated messages to narrow down further when to trigger an automatic email or text message. We're excited to see how our people use this new option. 

Discount Codes [Improvements]

One can now share a link to the online booking engine and have a Discount Code automatically applied. Promoting a special is now easier than ever.

Zapier Integration [Improvements]

We've enhanced our Zapier integration to allow for the creation of proposals and bookings. This one is for those power users who use custom automation and integrate Check Cherry with other systems.

Checklists [Improvements]

Improved Sync

We've learned our customers are continuously improving their operations. In 2023, we made it easier to update existing bookings when a Checklist Template changes. With one click, existing bookings can leverage the most recent template.

One-off Checklist Items

Customers can now create a task or to-do for their checklists not associated with a booking. This feature is helpful for general business items such as paying taxes, reviewing marketing campaigns, etc.

Flex Pricing [Improvements]

Flex on End Time

We've added the option to surcharge or discount based on the end time of a booking. This new rule is helpful if a customer wants to discount bookings that end before 4 PM because it will provide enough time to work on another event in the evening. Alternatively, one can add a surcharge for bookings that continue into the early morning hours.

Flex on Venues

Customers can now surcharge or discount based on a booking's location. One might use this to automatically charge more for hard-to-access, expensive, or just pain-in-the-neck venues. Alternatively, if a customer has a special relationship with a venue, they can automatically apply for a discount. 

Online Booking Engine [Improvements]

We know our customers want more customization and control over the online booking process. In 2023, we updated the Online Booking Engine to give customers the option to change the text of the call-to-action buttons and page headings during each step of online booking.

Payments [Improvements]

We added the option to add or remove a form of payment for a specific client account. Customers can now deviate from their account's default payment methods on a Proposal or Booking.

Invoices [Improvements]

Alternate Logo

Customers can now add an alternate logo for invoices. This option is particularly helpful for logos that do not show well with a white background. 

Due Dates

While rare, some customers prefer to set an invoice due date after the booking's scheduled date. For example, they want full payment due 30 days after the booking's scheduled date for corporate packages.

Override "Invoice For"

Corporate clients can be fussy when it comes to invoice formats. As a result, we made updating the "Invoice For" section on invoices easier so our customers can get paid faster.

Lead Forms [Improvements]

We've made it possible for customers to change the order of the fields on any Lead Form. It helps customers craft the perfect form for collecting leads at tradeshows or on their website.

Backdrops [Improvements]

No Extra Charge

We've made it much easier to include a backdrop at no charge with some packages while charging a fee with others. Select the packages included at no charge and set a default price for all other packages.

Lead Times

Sometimes, our customers present backdrop options they don't own. In order to provide adequate time for shipping a new backdrop, customers can now specify a lead time for backdrops. 

A ton of smaller stuff

We also made many minor changes and tweaks to Check Cherry to make the platform easier to use, support, and overall better for everyone. While these changes are not worth mentioning individually, the little stuff adds up over time and meaningfully impacts the service. It's like going to the gym: day by day, there does not seem to be a change, but over time, the results speak for themselves.

Looking at 2024

2024 looks to be another excellent year for Check Cherry and its customers. We'll continue to improve our service by listening to customer feedback and executing our vision for a company we're all proud to be associated.

Offering a mobile bartending service for weddings, corporate events, and high-end cocktail parties is a game-changer and can be a great business. Bringing top-notch mixology skills, flair, charm, and, most importantly, delicious drinks will ensure happy customers, referrals, and a growing business. However, a comprehensive contract is vital to protect your business. Here are the top 11 items you should include in your bartending contract for events.

1. Scope of Services

Outlining the services your mobile bartending company will offer is a step to a solid mobile bartending contract. Selling with Packages makes this a straightforward process. Be sure to include the number of bartenders, service hours, and specialty cocktails or themed drink menus.

Suggested Article: Mobile Bartending Pricing and Packages

2. Payment Terms

Transparently present your pricing structure and payment terms. Include the cost of the Package, any additional charges for extra services or equipment, and the required deposit. Define the payment schedule and acceptable payment methods.

Tip: Use a quality booking system like Check Cherry to send professional proposals.

3. Insurance and Licenses

Disclose the insurance coverage your company carries, including general liability insurance and liquor liability insurance. Mention any required licenses to serve alcohol in the respective region.

4. Cancellation Policy

Address the possibility of event cancellation by either party. Define the notice period required for cancellation and any associated fees for the client and the mobile bartending service.

5. Guest Conduct & Staff Saftey

Emphasize the importance of professionalism and appropriate behavior for guests and staff. Setting guidelines for conduct during events ensures a safe experience for you and your team. 

6. Alcohol and Beverage Selection

Clearly, state who is responsible for providing the alcohol and beverages. If your company handles this aspect, list the available beverage options and any customizations allowed. 

7. Client Responsibilities

Communicate the client's responsibilities, such as providing access to the venue at the designated time, ensuring enough space for the bar setup, and providing electricity if required.

9. Indemnification Clause

Include an indemnification clause to protect your mobile bartending service from any claims arising from the consumption of alcohol at the event.

9. Force Majeure

Address unforeseen circumstances that may prevent the fulfillment of the contract, such as natural disasters or emergencies.

10. Online Booking and Reservation

With the increasing popularity of online booking, it's essential to address this aspect in your contract. Specify the process for online bookings and reservations, including the required deposit or payment upfront to secure the date and services. Mention any cancellation policies for online bookings and the process for rescheduling if needed.

11. Have it revised by a professional.

Hire a local attorney who is familiar with the laws of your state or region and have them review and revise the final agreement. Business contract law varies by state, and there may be some specifics. 

Wrap up

Having a well-crafted bartending contract is vital for any mobile bartending service. It protects your business and ensures a clear understanding of expectations between you and your clients. You'll be ready to raise the bar and deliver exceptional mobile bartending experiences by including the abovementioned items. 

Cheers to your success!