Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

March 30, 2021 Judd Lillestrand

14 Reasons You Need A Photo Booth CRM

Performing a job well done at the event is an essential part of running a successful photo booth business and making clients happy. However, experienced entrepreneurs know most of the work in running a successful photo booth business happens before and after each booking. That's where a Photo Booth CRM can help you book more clients, manage bookings and automate a lot of the boring stuff you don't like doing.


What is a Photo Booth CRM?

CRM is an acronym for "Customer Relationship Management". A Photo Booth CRM is a system designed specifically with the needs of those providing photo booth services to customers. As a result, a Photo Booth CRM does not resemble a boring or traditional CRM for managing leads, contacts, and opportunities.


Here are 14 reasons you'll love a Photo Booth CRM for your photo booth business:

Photo Booth Template Features

A CRM built for photo booth rental companies will facilitate the process of allowing a client to pick their preferred photo booth template and help you record approval for the final design. It's a great way to collaborate with clients and avoid typos or miscommunications.


Check Cherry provides integrations with top-tier template providers like the PBO Design Shop and Photo Booth Talk so you can easily list hundreds of options for your clients.


Photo Booth Backdrop Features

A quality backdrop is often an essential part of the photo booth experience. A CRM designed for photo booth owners makes it easy for you to upload images and descriptions of the backdrops you own and let customers select from available options. 


Check Cherry provides features allowing you to manage the availability of both single and double-sided backdrop inventory.


Deposits, Partial Payments, Tips, and Signatures

When looking for a CRM system, you're going to want to find one that aligns with how you do business. A photo booth CRM will allow you to collect both a signature and deposit at the same time before accepting the booking. Also, a client may want to give your team a tip for a job well done, so be sure to have an easy way to make that happen before or after the event.


Check Cherry makes paying easy and includes Apple Pay and Google Pay when you integrate Stripe or Square as your credit card processor.


Company and Staff Calendars

People hire your photo booth company to perform at a specific place and time. It's important to see your bookings in a calendar view to know where things stand for any given date. Also, assigning staff members to a booking and providing them with a calendar of their bookings is key to organizational success.


Check Cherry shows leads, outstanding proposals, and bookings in a single calendar view so you'll have a better idea of the chances each date will sell out.


Packages and Add-on Management Features

Most photo booth businesses offer a list of packages and add-ons for customers when hiring their services. However, photo booth packages have starting rates, and costs will often increase as the length of the photo booth rental increases. A good Photo Booth CRM will allow you to easily add and manage packages and add-ons with minimal impact on your sales strategy.


Check Cherry allows you to specify which add-ons are only available on a package-by-packages basis.


Self-service Booking Features

Many people looking to hire a photo booth company love it when they can full book online. It makes the buying process easy and allows them to move on to the next detail of planning their big event. 


Check Cherry allows you to showcase your packages and add-on online with a comprehensive yet easy-to-use multi-step booking engine. If someone does not finish the booking process, Check Cherry will automatically create a lead and alert you.


Availability Management Features

Having a system to ensure double-booking never happen will relieve stress and allows you to book with confidence. A proper photo booth CRM will give you the tools you need to manage availably for your services, backdrops, staff, and more.


Suggested video: Managing Availability With Check Cherry


Location-Based Tax Features

Unlike most businesses, photo booth companies frequently travel to new locations, and the tax rates can be different for each booking. A solid Photo Booth CRM has the tools you need to automatically calculate tax rates based on the venue location and choose which packages and add-ons are taxable and which ones are not.


Suggested Article: Photo Booth Sales Tax Guide


Automatic Travel Fee Calculations

Sometimes taking a booking a long drive away is only worth it if the client is willing to pay for you for travel. A reliable Photo Booth CRM will allow you to set up travel zones and automatically calculate the rates based on the distance you will travel to the venue's address. 


Check Cherry allows you to offer free travel so that you can include the first 50 miles/kilometers at no charge.


Photo Booth Proposal Features

When someone is ready to sign and pay that deposit, you're going to need a system that allows you to present your offer, with the location, package, add-ons, deposit requirement, and tax in one easy-to-use place. 


Check Cherry proposals are simple, elegant, easy for clients to understand, and include pictures. Clients can also select a backdrop and new add-ons before accepting.


Staff Accounts

When you use the proper systems to manage your photo booth business, it's more likely to grow. As your photo booth business grows, you'll need to hire staff to help service bookings. A good photo booth CRM will allow you to have manage Staff Accounts and their calendars.


Check Cherry allows you to add your staff's images so clients will recognize them when they meet them at the event.


Client Portal

An easy-to-use customer portal marks a vast difference between a traditional CRM and a photo booth CRM. Giving people access to manger their booking, download invoices, make payments, and purchase add-ons impresses clients.


Check Cherry allows you automatically send messages to clients and tracks all email and SMS/text communication for each booking.


Booking Management

Core to any photo booth business is the booking. A great Photo Booth CRM should have first-class photo booth booking management at its core. If a CRM allows you to manage "projects", "opportunities", or "deals" it's a sure sign it was not designed with the needs of photo booth entrepreneurs in mind.


Check Cherry is not like most other CRMs because it's been designed with a specific intent on how customers sell and manage services. 


Support for Multiple Brands and Services 

A lot of photo booth entrepreneurs need support for more than one brand and service. That's because they often provide more than just photo booth services to their clients. A great photo booth CRM also allows you to run non-photo booth services in the same account.


Check Cherry offer multiple brands and services in our base plan. Popular provided along with photo booths include photography, Wedding MC/DJ, and Videography.


So much more than a CRM

In the end, your Photo Booth CRM should be a lot more than just a CRM. It should give you the tools you need to manage, grow and love your business. 


March 26, 2021 Judd Lillestrand

$25,000,000 Booked on Check Cherry

Recently, we passed a milestone: $25 million in bookings on Check Cherry. In late 2017, we crossed the 1 million in bookings milestone.


Check Cherry's booking and client management system has come a long way, and we've our customers to thank for helping us get here and improve the service. 


We're excited about the future and know there is still a lot of room for growth and improvement. We'll keep working hard to help make customers successful and can't wait until the next milestone.

March 16, 2021 Judd Lillestrand

Use Modern Payment Options To Increase Sales

In this article, we're going to give you some tips for happier, healthier, smoother payment processing so you can make it easy for customers and get more bookings.


Clients will love it when it's easy to do business with your company, and one of the more critical aspects of running a smooth operation is making it easy for clients to pay their deposits and balances. At times, payments can feel awkward, painful, and downright discouraging. Thankfully there are a lot of options for collecting payment today, and they'll make both you are your client's life better.


Focus on making it easy for your clients.

If you make it easy to pay, more people will book you online and accept your proposals. Credits cards are among the most convenient ways to pay and allow customers to finance a purchase, earn rewards, and even offer buyer protection.


PayPal, Venmo, Zelle, and Cash App all offer business and personal accounts. Business accounts charge processing fees and may be required for advanced functionality like integrating Check Cherry's with PayPal and Venmo integration.


Tip: Allow customers the option to pay online by using a quality online booking system like Check Cherry, where you can collect both a signature and a deposit at the same time.

Mobile payments are essential.

More and more people are buying from their phones. Options such as Apple Pay, Google Pay, Microsoft Pay are gaining popularity and make the act of entering a credit card number effortless because the card details have already been stored on the customer's phone/browser.


Focus less on fees.

Avoid making your customers jump through hoops so you can save a buck on processing fees. Instead, focus more on making it easy to pay by offering online payment and more payment options. Reducing the friction at the point of sale is a sure-fire way to increase sales.


Check Cherry integrates with Stripe, Square, and PayPal for credit card processing. The credit card processing fees for each provider are comparable and easy to understand. They also include features to help your business achieve PCI Compliance.


Avoid surcharging.

Avoid the temptation to explicitly pass the cost to your clients with a surcharge for using a payment method that will incur fees. The fact is most people paying more for using their preferred method of payment, and such practices will cost you precious goodwill, client referrals and make your business appear less professional.


Tip: In the United States, visa makes it difficult for businesses to apply surcharges when paying online. According to Visa's Surcharging Credit Cards Q&A, U.S. merchants cannot surcharge debit card or prepaid card purchases.


Factor fees into your prices.

Consider payment processing fees a cost of doing business and factor them into the price of your packages. If you have not already factored in such expenses, use this as an excuse to raise your prices by 5-10%. 


Get a deposit with a signature.

Often both a signed contract and a deposit are required to secure a booking. Be sure to collect both simultaneously, so you don't end up with one and not the other. If you choose to accept paper checks for deposits and allow customers to sign agreements, be sure to cover when the deposit is due in your contact.


Suggest Video: Better contracts with Check Cherry.


Easier payments make for easier commitments.

Clients often shop around before making a final commitment, and you're likely not the only company in contention for each job. By making it easy for people to sign and pay, you're more likely to make clients happy and win business.

March 5, 2021 Judd Lillestrand

Photo Booth Booking Forms [Tips & Tricks]

When you're ready to start accepting bookings for your photo booth rental business, it's essential to collect the right booking details to ensure the job goes smoothly, the client is happy, and your business gets more 5-star reviews.In this article, we'll cover some best practices for collecting information when booking photo booth rentals. With these tips, you'll be off to a smooth start and avoid common mistakes we see new photo booth entrepreneurs make when taking bookings.Event Type and Desired PackageAllow people to indicate the type of event they are hosting and the package they would like to purchase. Only show them the packages which are available for their type of event.

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February 9, 2021 Judd Lillestrand

5 Tips For Capturing Last-minute Bookings

Accommodating last-minute bookings is a great way to acquire new clients, boost revenue and demonstrate you're ready for business. For some entrepreneurs, a last-minute client can be undesirable. However, by following the tips in this article, you'll be able to shorten your required lead time, capture more opportunities, outperform the competition, and charge more. I'm using the term "last-minute" to encompass the concept of accepting a booking with a tight lead time. Depending on the service, this could be as short as same-day bookings (real estate photography) and might even be a couple of weeks (wedding photography) to be considered last-minute.1.

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January 5, 2021 Judd Lillestrand

Highlights From 2020

It's time for another annual recap. There's no way around it: 2020 was a rough year for most of Check Cherry's customers. A prolonged pandemic, restrictions on gatherings, and general uncertainty resulted in fewer bookings for our customers.Adversity aside, at Check Cherry, we were still able to make substantial progress in improving the platform during 2020. We're grateful for all the feedback and ideas you shared with us to make Check Cherry better.

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January 3, 2021 Check Cherry

10 mistakes photographers make when redesigning their website.

At Check Cherry, we see a lot of fantastic photographer websites. We also see our fair share of websites that are in desperate need of a redesign. Below is a list of the most common mistakes people make when building a photography business website. There's good news if you are making one or more of these mistakes. The fix is easy, and it will increase your website's effectiveness and sales. 1. They make the home page about themselves.Your home page is the most important page of your website. Avoid making your home page feel like an "About Me" page. The best home pages introduce the services you provide because it helps people quickly understand if they should keep scrolling or hit the back button.

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December 9, 2020 Judd Lillestrand

Mini Session Ideas [Inspiration]

Running a successful photography business often means developing a steady flow of business throughout the year. While your bread and butter may be seasonal, you can fill in your calendar with back-to-back mini sessions throughout the year. They're a great way to bring new people into your business and open up the opportunity for more sales down the road.We've curated a list of mini session ideas to get inspired and offer something people in your area are going to love.New Year Eve Mini SessionsPeople love posing with props displaying the new year. Be sure to bring glitter, gold, and your sequin backdrops. Champagne flutes with cider also add to the feeling of celebration.Valentines Day Mini SessionsPerfect for new and longtime couples.

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September 24, 2020 Judd Lillestrand

Mini Session Packages & Pricing [Tips and Tricks]

Mini sessions present a fantastic opportunity for portrait photographers to earn more, attract new customers, and build their portfolio. They can also be a great way to get your name out there and reengage with past clients. What is a mini session?Mini sessions are miniature versions of the full photography sessions you already offer. They are less expensive, shorter in length, and produce fewer final photos for the client. To make them profitable, photographers often group several slots back to back on a single day and location.BTW, Check Cherry has some nifty features for scheduling mini sessions and promoting them to your audience via email or social media.When should I offer mini sessions?There are no set seasons for mini sessions.

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August 20, 2020 Judd Lillestrand

Custom Branded QR Codes

Let's face it: QR codes are rather ugly. I suppose it's one of the reasons I've never been a big fan of using them, especially for customer-facing purposes. However, QR codes are a handy and downright amazing technology. With the COVID-19 Pandemic lingering, they are being used more and more by photo booth software providers to aid in contactless photo booth experiences.Have you ever wanted to add your branding within a QR code? We'll there is an awesome website https://www.qrpicture.com/ which does just that. Just upload your image, add some text, and it will generate a QR code.Have fun!

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