Written by the people who build Check Cherry, for the people who run event businesses. Pricing, contracts, bookings, and what we learn from the data.
A member's daughter wants the main hall for her wedding reception. The quilting guild has had the meeting room every Tuesday for years. A family from town calls the canteen about a retirement party and asks whether they can bring their own beer. Each request is routine.
Read more“I’m showing my prices, and it seems to be scaring people away. ” The plain answer first: fewer inquiries after you post prices is normal. Some people who would have asked now see the number and decide on their own. That part is expected. The upside is your time.
Read moreA family asks to use the fellowship hall for a 50th anniversary party. A scout troop asks about Tuesday nights. A couple who grew up in the congregation wants the sanctuary for their wedding and the hall for the reception. Each request is reasonable.
Read moreYou post the question in an industry group. Twenty people answer. Half say publishing prices dried up their leads. Half say it filtered out the tire kickers and made every inquiry easier to close.
Read moreA photographer books a tree farm for one Saturday in November. She sets up one backdrop, one link, and a thermos of coffee. " email. In Check Cherry that format is called a Mini .
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7 min read
Half of the fall mini sessions booked through Check Cherry sell every slot. Not most of them. Every one.
Read moreA parent books your Snow Princess for a one-hour party at $250. That is the whole order. No second character, no extra time, no favor bags, because none of it was on the menu when they booked. The party itself is fine. The invoice is smaller than it needed to be.
Read moreYour website already does it. Someone lands on the page, picks a Saturday, ticks a couple of checkboxes, pays, and the money shows up in your account. It cost you a plugin, a payment connection, and one long afternoon.
Read moreThe contract is signed. The date is on your calendar. Now you need a few dozen answers from the couple: the first dance song, how the maid of honor pronounces her last name, whether explicit lyrics are okay while the grandparents are still on the floor.
Read moreYou are quoting a client, or shopping around for a booth to hire, and the same question stops you cold: what is normal? Quote high and the room goes quiet. Quote low and you leave money on the table, or wonder if the cheap booth is cheap for a reason. So here are real numbers.
Read moreYou run a profit and loss report and there it is: the processing fees line. About 3 percent of money you already earned, gone before it reached your bank. Somewhere in your payment settings is a switch that would make clients cover it instead, a few percent added at checkout.
Read moreA couple is choosing between three photo booth companies for their wedding. All three quoted about the same price. One has six Google reviews, one has 23, and one has 87 with a reply from the owner under most of them. Nobody calls the first company.
Read moreMost DJ contracts get handed down. A template a friend used. A document the operator picked up early in their career, modified a couple of times, and never really revisited. The contract works most of the time. When it fails, it fails in specific, predictable, expensive ways.
Read morePhoto booth operators ship contracts that fail in specific, predictable ways. Some skip the obvious.
Read moreIf you run an event business, your contract is the most overlooked tool in your operation. You wrote it once. Maybe you copied it from another operator. Maybe a friend who's a lawyer looked at it back in 2019. Then you put it in your booking flow and forgot about it.
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