Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

January 31, 2024 Judd Lillestrand

2023 Highlights

It's time for another annual recap. I'm happy to share that it was another excellent year for Check Cherry and its customers. We ended the year with record-high client booking volume and revenue collected.  With our amazing customers' feedback, we improved Check Cherry in several essential aspects. Here are some highlights:

iOS and Android Apps [New Platforms]

Over the years, offering "an app" has been consistently requested by our customers. In early 2023, we made it happen: Check Cherry is now available on iOS and Android. These native apps are designed to make it even easier for staff and admins to get work done on the go, and we're pleased with the results and feedback.


Download Check Cherry for iOS or Android >

Referrals [New Feature]

Referrals are the cornerstone of any solid business. If people consistently recommend a business' service to others, you know they are on the path to success. In 2023, we introduced features to help our customers better track referrals from their clients, staff, and venues. 


See How It Works >


Login Codes [New Feature]

People forget passwords, and while we've come up with some handy ways of allowing people to access Check Cherry's client portal without needing a password, there are times when a password is required. Login Codes simplify the login process. Enter an email address, receive a code, and you're in!


Custom Email Signatures [New Feature]

Custom email signatures were another common feature request, and it was surprising we didn't already support it. Customers can now add a default signature to outgoing automated emails.


Proposals [Improvements]

Proposal Requests

We love it when our customers offer online booking becuase we know it will make them more successful. However, not everyone is ready to offer true online booking. In 2023, we added a new mode to the booking engine: "Request for Proposal". 

With the "Request for Proposal" mode enabled, our customers can showcase packages and add-ons with the booking engine; however, instead of allowing customers to sign and pay a deposit, a proposal is generated, reviewed by an admin, and manually sent out for signature and initial payment.

Address Collection

Sometimes, our customers want to send an offer to a prospect when they don't know the venue's address. Now, one can send a proposal without an address and require their client to provide the address before accepting the Proposal. Travel fees and sales tax will be calculated after an address is provided to ensure accurate billing. It's a great way to keep the sales process moving.


Automated Messages [Improvements]

Trigger by Add-on

It's now possible to send an automated message when an add-on is purchased. This feature gives our customers another helpful method for sending automated alerts. For example, they might alert a specific team member or supplier when an add-on is purchased.

Message History Search

We've rolled out an initial search feature for your Message History. One can now search "To" and "From" for email and SMS messages. Search is particularly helpful and allows customers to see all messages sent to staff or clients across all Bookings, Leads, and Proposals.


Multiple Conditions

Customers can now add multiple conditions for automated messages to narrow down further when to trigger an automatic email or text message. We're excited to see how our people use this new option. 


Discount Codes [Improvements]

One can now share a link to the online booking engine and have a Discount Code automatically applied. Promoting a special is now easier than ever.


Zapier Integration [Improvements]

We've enhanced our Zapier integration to allow for the creation of proposals and bookings. This one is for those power users who use custom automation and integrate Check Cherry with other systems.


Checklists [Improvements]

Improved Sync

We've learned our customers are continuously improving their operations. In 2023, we made it easier to update existing bookings when a Checklist Template changes. With one click, existing bookings can leverage the most recent template.

One-off Checklist Items

Customers can now create a task or to-do for their checklists not associated with a booking. This feature is helpful for general business items such as paying taxes, reviewing marketing campaigns, etc.


Flex Pricing [Improvements]

Flex on End Time

We've added the option to surcharge or discount based on the end time of a booking. This new rule is helpful if a customer wants to discount bookings that end before 4 PM because it will provide enough time to work on another event in the evening. Alternatively, one can add a surcharge for bookings that continue into the early morning hours.

Flex on Venues

Customers can now surcharge or discount based on a booking's location. One might use this to automatically charge more for hard-to-access, expensive, or just pain-in-the-neck venues. Alternatively, if a customer has a special relationship with a venue, they can automatically apply for a discount. 


Online Booking Engine [Improvements]

We know our customers want more customization and control over the online booking process. In 2023, we updated the Online Booking Engine to give customers the option to change the text of the call-to-action buttons and page headings during each step of online booking.


Payments [Improvements]

We added the option to add or remove a form of payment for a specific client account. Customers can now deviate from their account's default payment methods on a Proposal or Booking.


Invoices [Improvements]

Alternate Logo

Customers can now add an alternate logo for invoices. This option is particularly helpful for logos that do not show well with a white background. 

Due Dates

While rare, some customers prefer to set an invoice due date after the booking's scheduled date. For example, they want full payment due 30 days after the booking's scheduled date for corporate packages.

Override "Invoice For"

Corporate clients can be fussy when it comes to invoice formats. As a result, we made updating the "Invoice For" section on invoices easier so our customers can get paid faster.


Lead Forms [Improvements]

We've made it possible for customers to change the order of the fields on any Lead Form. It helps customers craft the perfect form for collecting leads at tradeshows or on their website.


Backdrops [Improvements]

No Extra Charge

We've made it much easier to include a backdrop at no charge with some packages while charging a fee with others. Select the packages included at no charge and set a default price for all other packages.

Lead Times

Sometimes, our customers present backdrop options they don't own. In order to provide adequate time for shipping a new backdrop, customers can now specify a lead time for backdrops. 


A ton of smaller stuff

We also made many minor changes and tweaks to Check Cherry to make the platform easier to use, support, and overall better for everyone. While these changes are not worth mentioning individually, the little stuff adds up over time and meaningfully impacts the service. It's like going to the gym: day by day, there does not seem to be a change, but over time, the results speak for themselves.


Looking at 2024

2024 looks to be another excellent year for Check Cherry and its customers. We'll continue to improve our service by listening to customer feedback and executing our vision for a company we're all proud to be associated.

July 24, 2023 Judd Lillestrand

11 Areas Your Mobile Bartending Contract Should Cover

Offering a mobile bartending service for weddings, corporate events, and high-end cocktail parties is a game-changer and can be a great business. Bringing top-notch mixology skills, flair, charm, and, most importantly, delicious drinks will ensure happy customers, referrals, and a growing business. However, a comprehensive contract is vital to protect your business. Here are the top 11 items you should include in your bartending contract for events.

1. Scope of Services

Outlining the services your mobile bartending company will offer is a step to a solid mobile bartending contract. Selling with Packages makes this a straightforward process. Be sure to include the number of bartenders, service hours, and specialty cocktails or themed drink menus.

Suggested Article: Mobile Bartending Pricing and Packages

2. Payment Terms

Transparently present your pricing structure and payment terms. Include the cost of the Package, any additional charges for extra services or equipment, and the required deposit. Define the payment schedule and acceptable payment methods.

Tip: Use a quality booking system like Check Cherry to send professional proposals.

3. Insurance and Licenses

Disclose the insurance coverage your company carries, including general liability insurance and liquor liability insurance. Mention any required licenses to serve alcohol in the respective region.

4. Cancellation Policy

Address the possibility of event cancellation by either party. Define the notice period required for cancellation and any associated fees for the client and the mobile bartending service.

5. Guest Conduct & Staff Saftey

Emphasize the importance of professionalism and appropriate behavior for guests and staff. Setting guidelines for conduct during events ensures a safe experience for you and your team. 

6. Alcohol and Beverage Selection

Clearly, state who is responsible for providing the alcohol and beverages. If your company handles this aspect, list the available beverage options and any customizations allowed. 

7. Client Responsibilities

Communicate the client's responsibilities, such as providing access to the venue at the designated time, ensuring enough space for the bar setup, and providing electricity if required.

9. Indemnification Clause

Include an indemnification clause to protect your mobile bartending service from any claims arising from the consumption of alcohol at the event.

9. Force Majeure

Address unforeseen circumstances that may prevent the fulfillment of the contract, such as natural disasters or emergencies.

10. Online Booking and Reservation

With the increasing popularity of online booking, it's essential to address this aspect in your contract. Specify the process for online bookings and reservations, including the required deposit or payment upfront to secure the date and services. Mention any cancellation policies for online bookings and the process for rescheduling if needed.

11. Have it revised by a professional.

Hire a local attorney who is familiar with the laws of your state or region and have them review and revise the final agreement. Business contract law varies by state, and there may be some specifics. 

Wrap up

Having a well-crafted bartending contract is vital for any mobile bartending service. It protects your business and ensures a clear understanding of expectations between you and your clients. You'll be ready to raise the bar and deliver exceptional mobile bartending experiences by including the abovementioned items. 

Cheers to your success!

July 17, 2023 Judd Lillestrand

Mobile Bar Packages [Tips & Tricks]

Mobile bartending businesses have gained immense popularity in today's dynamic world, providing convenient and customizable services for events, parties, and gatherings. Crafting Mobile Bar Packages is an excellent way for you to stand out from the competition and ensure the success of your mobile bartending business. Your packages should cater to your clients' diverse needs. Additionally, leveraging online booking systems can streamline your operations, enhance customer satisfaction, and boost your business's growth. In this article, we will explore tips, tricks, and examples to help you create compelling packages and harness the benefits of online booking for your mobile bartending business.

Understand Your Target Market

Before diving into package creation, it's essential to thoroughly understand your target market. Consider the demographics, preferences, and budget constraints of your potential customers. Are you catering to high-end weddings, corporate events, or casual backyard parties? Tailor your packages to match the specific requirements and tastes of your audience.


Package Name: "Mixology Extravaganza"

Target Market: Upscale weddings and corporate events

Package Highlights:

  • Dedicated mixologist with extensive experience in crafting exquisite cocktails
  • Signature cocktail menu curated to match the event theme
  • Premium spirits and top-shelf ingredients
  • Customized bar setup with elegant glassware and garnish options
  • Interactive mixology demonstrations and cocktail workshops

👉 Related Article: Mobile Bar Business Plan

Offer Variety and Customization

To cater to different event types and client preferences:

  1. Provide a range of packages offering varying service levels and customization options.
  2. Consider factors like the number of guests, event duration, and specific client requests.
  3. Create tiered packages that allow customers to choose the level of service that best suits their needs and budget.


Package Name: "Essential Elegance"

Target Market: Small to medium-sized private parties and gatherings

Package Highlights:

  • Professional bartender(s) to mix and serve classic cocktails and popular drinks
  • Selection of house spirits and mixers
  • Standard bar setup with necessary glassware and equipment
  • Assistance with menu planning and drink recommendations
  • Optional add-ons for personalized cocktail creations

Highlight Unique Selling Points

Differentiate your packages by highlighting unique selling points that set your mobile bartending business apart. Emphasize specialized skills, creative presentations, thematic menus, or other distinguishing features that make your services exceptional.


Package Name: "Culinary Cocktails"

Target Market: Food festivals, culinary events, and gourmet experiences

Package Highlights:

  • Skilled mixologists trained in culinary techniques to create cocktails with a gastronomic twist
  • Menu inspired by local ingredients and flavors
  • Cocktail and food pairing suggestions
  • Collaboration with local chefs and food vendors for an immersive culinary experience
  • Interactive stations with live cocktail preparation and presentation

👉 Suggested Article: Mobile Bar Pricing Guide

Incorporate Flexible Pricing

Offer flexible pricing options to accommodate various event sizes and budgets. Consider different pricing structures such as hourly rates, fixed package prices, or per-person rates. Communicate what is included in each package to avoid any misunderstandings.


Package Name: "The Bartender's Choice"

Target Market: Casual backyard parties and social gatherings

Package Highlights:

  • Energetic and friendly bartenders to cater to guests' drink preferences
  • Wide selection of house spirits, beers, wines, and mixers
  • Budget-friendly hourly rate with a minimum booking duration
  • Customizable drink menu with seasonal specials
  • Fun garnish bar where guests can add their personal touch to their drinks

Harnessing the Power of Online Booking

Online booking systems offer numerous advantages for mobile bartending businesses. Here are some benefits to consider:


Online booking platforms allow clients to browse package options, check availability, and make reservations at their convenience, saving time for both parties.

Streamlined Operations

Automated booking systems reduce administrative tasks, such as manual booking and payment processing, allowing you to focus on providing excellent bartending services.

Customer Satisfaction

Online platforms enable clients to provide specific event details, preferences, and any special requests, ensuring a personalized experience tailored to their needs.

Increased Visibility

Online booking systems can enhance your business's visibility through search engine optimization (SEO) and digital marketing strategies, attracting more potential customers.

👉 Tip: Use a quality online booking system designed for mobile bars such as Check Cherry.


Creating enticing packages and leveraging the power of online booking can significantly elevate your mobile bartending business. By understanding your target market, offering variety and customization, highlighting unique selling points, and incorporating flexible pricing, you'll be well on your way to attracting and delighting clients. Furthermore, embracing online booking systems will streamline your operations, improve customer satisfaction, and fuel the growth of your business. So raise a glass to success and toast to the future of your mobile bartending venture!

January 20, 2023 Judd Lillestrand

Mobile Bar Pricing Guide

If you're running a mobile bartending business, creating packages is a great way to increase sales because it will make it easier for people to buy. I this article will give you some tips and tricks for crafting the perfect packages for your mobile bartending business. Alcohol Not-includedMany mobile bartending businesses will seek a liquor license. As such, the examples in this article assume you are not providing alcohol as part of a mobile bartending package price. Be sure to check the laws of your area to ensure you comply.Mobile Bartending Package and Pricing FactorsThere are several considerations when designing your mobile bartending packages.

Keep Reading >>

January 14, 2023 Judd Lillestrand

Highlights From 2022

It's January, and time for our annual recap from the past year. These highlights are helpful for us internally, and we like to share them publicly with our friends, family, and customers.Overall, 2022 was an excellent year for our business and customer booking volume. In fact, in just one week during December 2022, customer payments collected surpassed the $1,000,000 mark. We thank all of our customers for helping us reach this milestone. We also appreciate everyone who took the time to provide feedback and help improve Check Cherry. Big and small, they all make an impact.Here's a rundown of the highlights from 2022:Expense TrackingOne of the more popular additions to Check Cherry in 2022 was the ability to log and track business expenses.

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November 22, 2022 Judd Lillestrand

Mobile Bar Business Plan [Beginners Guide]

A mobile bar business can be a great way to earn extra money, meet people and turn your love for bartending into a successful entrepreneurial venture. Of course, for your business to succeed, you will need to be good at more than mixing drinks. Ultimately you'll be running a business and turning a profit with each booking. In this article, we'll give you some tips for crafting a mobile bar business plan to help increase your chances of running a successful mobile bar business. The ServiceThe mobile bartending business provides a mobile beverage service catering to events such as weddings, corporate functions, private parties, festivals, and other special occasions.

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August 17, 2022 Judd Lillestrand

Fall Mini Session Ideas [Tips & Tricks]

When fall approaches, there is always an influx of photographers scheduling mini sessions with Check Cherry. That's because the fall is an excellent time for families to capture a magical season which can also serve as the first chance to capture that perfect holiday card photo.This article will give you inspiration for your upcoming fall mini sessions. Proper planning will help ensure that clients will love your work and book you for more sessions.Go OutsideFall mini sessions are best outdoors. Select a place to host your fall mini session that will allow for the full glory of the autumn season to be displayed.

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August 15, 2022 Judd Lillestrand

Banquet Hall Booking Form [Tips & Tricks]

If you rent out a banquet hall for weddings, parties, and other gatherings, collecting the correct information when a customer wants to book your space and reserve the date is essential to doing the job right.In this article, we'll cover some best practices to help make sure the banquet hall booking form you present to prospective customers has all the information you'll need.Tip: Focus on collecting just enough information to ensure you can close the sale. You can always ask more questions after the customer has committed and paid a deposit.Choice of PackageSelling with packages is a great way to help people understand your offering and simplify your sales process.

Keep Reading >>

August 2, 2022 Judd Lillestrand

Charging Your Clients Travel Fees [Beginners Guide]

If you travel to provide services to your clients, there is a good chance you've considered implementing travel fees. In this article, we'll cover everything you need to know about travel fees and provide some actionable advice to ensure you're doing it right.What is a travel fee?A travel fee is an additional fee added to your standard pricing. Often, travel fees vary based on the distance one travels. The further one travels, the higher the travel fee. 👉 Use a quality online booking system with travel fees built-in, like Check Cherry, so you can automatically calculate and charge clients travel fees.

Keep Reading >>

January 10, 2022 Judd Lillestrand

Highlights From 2021

Overall, 2021 was a great year here at Check Cherry: improved market conditions allowed our customers to thrive. While the first quarter was still slow, the rest of 2021 showed substantial booking volume. Around this time last year, revenue collected for our customers was down 54.3% Y/Y. That steep drop was the direct result of the pandemic and canceled events. I'm happy to share revenue collected on the Check Cherry platform is up 294.1% when compared to this time last year.Platform DevelopmentsWe made meaningful progress on improving Check Cherry's online booking software last year. Just like the previous years, we listened to you, implemented customer feedback, and laid the groundwork for more exciting changes to come.

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