A lot of business was done using Check Cherry's photo booth booking software in 2019. We thought it would be helpful to analyze and share some of the data with the community.
This article will be helpful if you are new to the industry and looking to buy your first backdrops. After all, you'll want to get the most bang for your buck. For those more established, it may be helpful to get an idea/confirmation of what the market is doing. Perhaps you're missing out on an important option, or maybe you need to diversify so you can stand out from the crowd. Be sure to look at the smaller words below; you might spot an upcoming trend.
This word/tag cloud is based on the name of each backdrop selection that happened on Check Cherry during 2019. The larger a word, the more frequently present. You can think of frequency as the number of times a backdrop was selected for a photo booth booking.
There is no doubt that sequin backdrops ruled the roost in 2019. Here are the top 10 phrases containing two words:
1. "gold sequin" 814 occurrences
2. "silver sequin" 346 occurrences
3. "sequin gold" 335 occurrences
4. "sequin white" 316 occurrences
5. "white sequin" 219 occurrences
6. "sequin silver" 190 occurrences
7. "sequin black" 190 occurrences
8. "rose gold" 180 occurrences
9. "inflatable led" 168 occurrences
10. "white gold" 159 occurrences
And here are the top 10 words we found in the names of the backdrops:
1. "sequin" 17.4% of backdrops selected
2. "gold" 11.8% of backdrops selected
3. "white" 9.7% of backdrops selected
4. "black" 5.3% of backdrops selected
5. "silver" 4.4% of backdrops selected
6. "led" 2.4% of backdrops selected
7. "inflatable" 2.3% of backdrops selected
8. "red" 1.9% of backdrops selected
9. "wood" 1.8% of backdrops selected
10. "rose" 1.7% of backdrops selected
The most popular photo booth backdrop is gold sequin.
If you're looking to get one backdrop that most people want, it looks like a sequin backdrop is a great option. Gold, white, black, and silver backdrops are going to be popular among clients. Remember, preferences vary by market and the type of competition. For example, some backdrops will be more popular at weddings while holiday parties may want something more seasonal.
Here is an expanded version of the word/tag cloud.