In March 2017, Ross and I attended Photo Booth Expo; it was Check Cherry's first trade show and we wanted to share our experience because we think it will be helpful for others who are considering the next installment in Las Vegas, March 11-14, 2018.
Great People, Smooth EventFirst off, we've been to our share of trade shows over the years. Both Ross and I were really impressed with the quality of the people at the event. Everyone was friendly. There seemed to be a high quality of like-minded professionals in one location focused on a similar goal and in my book, that's a recipe for a great trade show.
Furthermore, the event was super smooth and well organized. Congrats to the show's producer, Rob Savickis and his staff for putting together a quality event. We know it's a lot of work, it's not easy to pull off and we're thankful you make it all happen.
Our Product LaunchWhile we already had businesses using Check Cherry, we like to think of Photo Booth Expo 2017 as a milestone for the company. We introduced our service to the photo booth community. From a customer acquisition standpoint, the show was tremendously successful for us. We feel like we found a community who really appreciates the power of Check Cherry and our Photo Booth Software.
Customer Feedback, Lots Of ItWe also received a lot of actionable feedback from a wide range of business owners and several compliments after the show. While we can't bring everyone's request or idea into the product, there were a lot of really good suggestions.
We also feel like were offering something new to the industry. After the show we received an encouraging email from a Canadian photo booth owner stating:
"Your pitch was great 👍🏻 This is legitimately the only thing I'm considering adding to my services since I left the expo! So bravo !"
It was encouraging to see we had a service which resonated with the community. As it turns out a lot of Photo Booth Businesses can benefit from what we are doing at Check Cherry. Hooray!
International Audience, International SupportOne thing which was unexpected was the number of attendees from outside the United States. At the time Check Cherry only supported US Dollars. During the event, we received a lot of requests to support other countries and their currencies.
It took some work, but I'm happy to say we now support several countries including Canada, the United Kingdom, and Austalia. I think it's worth mentioning credit card processing support for each country's currency is also included.
We Will Definitely Be There In 2018If you are on the fence about attending, I highly recommend going. From seeing new and unique products, to meeting great people, it's a great event and well worth the investment in attending.
If you're a customer, be sure to stop by and say hello. We might even have a few surprises up our sleeve: it is Vegas after all.
Photo Booth Expo is March 11-14, 2018 (register here)