PBX Extended: Simple Pricing and Packaging Strategies

This is an extended version of a talk given at Photo Booth Expo 2019. It's all about packages, and the goal is to get you thinking about how you position your services to generate more sales.

Jump to Section
00:01 – Intro + topic overview
00:48 – Why packages exist
02:20 – Packages help you look pro + upsell
03:06 – Packages cover different budgets/markets
04:20 – Packages matter for online booking
04:53 – Multiple packages reduce price shopping
06:15 – Packages make delivery/training easier
06:53 – Wedding-specific packages convert better
08:19 – Repeat customers rebook easier with packages
09:16 – Packages should match your brand
10:12 – Know your target customer
12:11 – Keep choices limited
13:40 – Funnel customers to the right packages
14:30 – Show clear differences between packages
16:11 – Use price anchoring
17:02 – Ways to segment packages
22:11 – Add-ons boost revenue
24:57 – Don’t over-upsell
25:24 – Smart discounts help conversions
29:34 – Should you show pricing?
30:30 – Showing pricing builds trust
31:53 – Packages = starting point for proposals
32:49 – Start simple when new
33:19 – Add more packages as you grow
35:34 – No perfect price; know your costs
37:21 – Don’t compete only on price
37:46 – Final takeaway: packages make buying easier
More Sessions

Know Your Numbers: Mastering Reports in Check C...

Check Cherry Live: Wedding DJ Edition

Better Messages, Better Bookings, Better 2026

Surviving the Holiday Rush

Let's make happier clients together.

See how Check Cherry helps event professionals book more, get paid faster, and wow their clients.

View Plans Schedule a Demo