PBX Extended: Simple Pricing and Packaging Strategies

PBX Extended: Simple Pricing and Packaging Strategies

This is an extended version of a talk given at Photo Booth Expo 2019. It's all about packages, and the goal is to get you thinking about how you position your services to generate more sales.

00:01 – Intro + topic overview

00:48 – Why packages exist

02:20 – Packages help you look pro + upsell

03:06 – Packages cover different budgets/markets

04:20 – Packages matter for online booking

04:53 – Multiple packages reduce price shopping

06:15 – Packages make delivery/training easier

06:53 – Wedding-specific packages convert better

08:19 – Repeat customers rebook easier with packages

09:16 – Packages should match your brand

10:12 – Know your target customer

12:11 – Keep choices limited

13:40 – Funnel customers to the right packages

14:30 – Show clear differences between packages

16:11 – Use price anchoring

17:02 – Ways to segment packages

22:11 – Add-ons boost revenue

24:57 – Don’t over-upsell

25:24 – Smart discounts help conversions

29:34 – Should you show pricing?

30:30 – Showing pricing builds trust

31:53 – Packages = starting point for proposals

32:49 – Start simple when new

33:19 – Add more packages as you grow

35:34 – No perfect price; know your costs

37:21 – Don’t compete only on price

37:46 – Final takeaway: packages make buying easier

More Live Sessions

Check Cherry Live: Wedding DJ Edition

Better Messages, Better Bookings, Better 2026

Surviving the Holiday Rush

How to Hire, Train, and Keep Great Event Staff (Even If You’re Just Getting Started)

Photo Booth Edition: Book, Quote & Get Paid With Ease

Sneak Peek: Extras — The Future of Upsells in Check Cherry

Check Cherry Live: Choosing the Right Sales Flow for Your Business

Mobile Bartenders Edition: Book, Quote & Get Paid with Ease

Power Up Your Workflow with Check Cherry’s Mobile Apps

Get Your Availability Dialed In

Mastering Checklists in Check Cherry: Keep Every Event on Track

First Look: Proposals Alternates

Dynamic Pricing in Check Cherry

Teamwork, Simplified: Master Staffing & Scheduling with Check Cherry

Discover the Power of Check Cherry's Song List Features

Automate & Optimize Your Messaging in Check Cherry – Email, SMS & More

Getting Started with Check Cherry: The Ultimate New User Webinar

Simplify Scheduling with Check Cherry’s New Appointments Feature

Mastering Lead Generation: Strategies to Keep Your Calendar Full

Tax Essentials for Check Cherry Users: Sales, Income, and Practical Tips

Check Cherry 2024 Recap & a Peek Into 2025

Boost Your Bookings with Payment Plans

Maximize Your Mini Sessions with Check Cherry

Unlocking Payment Success: Best Practices & Check Cherry's New ACH Feature

[Roundtable] Mastering the Lead Funnel: Best Practices for Generating, Nurturing, and Closing Leads

Boost Your Online Sales: The Power of Quality Images & Videos

Streamline Your Business with Check Cherry and Zapier: Automation Made Easy!

Mastering Online Booking with Check Cherry

Website Feedback Frenzy with Check Cherry Co-Founders

Unleashing the Power of Check Cherry's Designs Feature

A Sneak Peek into the New Check Cherry Dashboard

Q&A with Check Cherry Co-Founders

Email Deliverability

Collecting Client Information with Check Cherry

Getting Started with Check Cherry

17 Ways You're Killing New Sales Opportunities

Intro To Check Cherry

Package Management

[PBX Extended] Corporate Clients: How to Snag Those Elusive Corporate Events and Keep Them!

PBX Extended: Zapier Intro, Ideas, Automation

PBX Extended: Instagram Tips & Tactics

Check Cherry Live: Wedding DJ Edition

Better Messages, Better Bookings, Better 2026

Surviving the Holiday Rush

How to Hire, Train, and Keep Great Event Staff (Even If You’re Just Getting Started)

Photo Booth Edition: Book, Quote & Get Paid With Ease

Sneak Peek: Extras — The Future of Upsells in Check Cherry

Check Cherry Live: Choosing the Right Sales Flow for Your Business

Mobile Bartenders Edition: Book, Quote & Get Paid with Ease

Power Up Your Workflow with Check Cherry’s Mobile Apps

Get Your Availability Dialed In

Mastering Checklists in Check Cherry: Keep Every Event on Track

First Look: Proposals Alternates

Dynamic Pricing in Check Cherry

Teamwork, Simplified: Master Staffing & Scheduling with Check Cherry

Discover the Power of Check Cherry's Song List Features

Automate & Optimize Your Messaging in Check Cherry – Email, SMS & More

Getting Started with Check Cherry: The Ultimate New User Webinar

Simplify Scheduling with Check Cherry’s New Appointments Feature

Mastering Lead Generation: Strategies to Keep Your Calendar Full

Tax Essentials for Check Cherry Users: Sales, Income, and Practical Tips

Check Cherry 2024 Recap & a Peek Into 2025

Boost Your Bookings with Payment Plans

Maximize Your Mini Sessions with Check Cherry

Unlocking Payment Success: Best Practices & Check Cherry's New ACH Feature

[Roundtable] Mastering the Lead Funnel: Best Practices for Generating, Nurturing, and Closing Leads

Boost Your Online Sales: The Power of Quality Images & Videos

Streamline Your Business with Check Cherry and Zapier: Automation Made Easy!

Mastering Online Booking with Check Cherry

Website Feedback Frenzy with Check Cherry Co-Founders

Unleashing the Power of Check Cherry's Designs Feature

A Sneak Peek into the New Check Cherry Dashboard

Q&A with Check Cherry Co-Founders

Email Deliverability

Collecting Client Information with Check Cherry

Getting Started with Check Cherry

17 Ways You're Killing New Sales Opportunities

Intro To Check Cherry

Package Management

[PBX Extended] Corporate Clients: How to Snag Those Elusive Corporate Events and Keep Them!

PBX Extended: Zapier Intro, Ideas, Automation

PBX Extended: Instagram Tips & Tactics

Let's make happier clients together.

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