A mini session page on Check Cherry gets about 45 visitors, and about 8 of every 100 of them book. That is the whole job of a flyer in two numbers: get roughly a dozen people to the page for every slot you want to fill, and make the ones who arrive want to book right away.
The flyer is the first impression of the day, whether it goes out as an email to past clients, a post on social, or a print piece at a partner venue. This is what the pages that sell out have in common, and the seven details that belong on the flyer that sends people there. Every page here runs as a Mini in Check Cherry.
How many people does a flyer need to reach?
The typical mini session page gets 45 unique visitors and converts 8% of them. The best quarter of pages convert 14% or better. Pages that sold out looked much the same as pages that did not: 57 visitors, 10% conversion. Nobody sells out by going viral. They sell out by sending 50 or 60 of the right people to a small page.
Work backward from your slot count. An eight-slot page at an 8% conversion rate needs about 100 visitors. Your email list, your past mini clients, and a partner venue's audience get you there. A flyer posted to a general audience mostly does not.
Twelve visitors per slot. That is the number your flyer has to hit.
Who should see it first?
The people who already know you. Bookings on mini session pages arrive faster than visitors do: a fifth of all bookings land in the first 24 hours after a page goes live, while only 13% of visitors have shown up by then. By the end of week two, nearly half the bookings are in, from just over a third of the visitors.
That gap is your list. The first people to see a flyer are the ones you sent it to directly, and they convert at a far higher rate than the people who wander in from a shared post later. Send the flyer to past clients the moment the page is live, and treat the public posts as a second wave. Every past mini left a name and an email in your account, and one group email is what starts the rush.
The seven details that belong on the flyer
1. The purpose
The best minis have a reason to exist: the holiday card, the pumpkin patch, the new headshot. Lead with it. A theme gives people a deadline, and a deadline is what turns "I should do that sometime" into a booking today. Need one? See Mini Session Ideas for Every Season.
2. The date, or dates
People need to know which day before they care about anything else. If you are running two dates for the same theme, say so; a choice of days lifts the odds that one of them works. Do not list individual time slots on the flyer. The page shows live availability, and "a few slots left" on the page does more than a grid of times on a flyer.
3. The location
Name the place. A family deciding whether to book is also deciding whether to drive, and a named park or farm answers that in a glance. If it is a partner venue, name them too; they will share the flyer, and their audience is part of your 45 visitors.
4. One great photo
Flyer templates come with slots for six images. Use one. A single strong photo from the same kind of session reads as a promise; a collage reads as a menu. One image also leaves room for the details above to be legible on a phone.
5. Price and what it includes
State the price per slot and the three things it buys: how long the session is, how many finished images, and when they arrive. Leave add-ons for the booking page, where they sell at checkout. On Check Cherry, about one in four bookings on pages with add-ons buys one, and they do it after deciding to book, not before. For where to set the number, see Mini Session Pricing and Packages.
6. A call to action with a link
Tell people exactly how to book, in five words or fewer, with the link right there: "Book online" and the URL, or a QR code on print. "DM me for details" turns your inbox into the booking system, and every reply you have to send is a slot someone else could have taken in the meantime.
7. Proof it is easy
Say that booking takes a minute and the slot is theirs when they pay. Live availability, a deposit or full payment at checkout, and a signed agreement all happen on the page, so the flyer can promise that the spot is locked the moment they book. Scarcity finishes the job: a page showing three slots left sells them faster than any discount.
Give your flyer somewhere to send people
A flyer sells the day. A Mini books it. Clients pick a slot, pay, and sign from one link.
Explore MinisThe send matters more than the design
A good flyer and a bad send loses to a plain flyer and a good send. Put the page up, email the list the same hour, post publicly the next day, and ask the venue to share by the end of the week. Then send one more note around week three, when the curve has flattened and the last slots need a nudge.
Fall and holiday dates have their own timing. For when to post and how fast they fill, see Fall Mini Session Ideas: A Playbook for a Sold-Out Season.
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