Package-based pricing makes it easier for clients to understand your services and increases your average booking value. This guide covers the key factors that affect mobile bar pricing and common package structures.
Key Pricing Factors
Several variables affect your pricing structure. Most mobile bar businesses use a combination of these factors to create packages that are both profitable and appealing to clients.
Guest Count
Long wait times kill the party atmosphere. To keep service smooth, you need adequate staffing based on guest count. The general rule is one bartender per 50-75 guests, depending on the complexity of drinks being served. For events over 75 people, consider requiring additional bartenders.
Event Duration
Longer events require more supplies and staff time. Most mobile bartenders price by the hour with a minimum service period (typically 3-4 hours). Factor in setup and breakdown time when calculating your hourly rate.
Location Requirements
Indoor and outdoor events have different needs. Outdoor setups may require tents, weights to secure equipment, extension cords, or additional lighting. These extra requirements should be reflected in your pricing or offered as add-ons.
Travel Distance
Most mobile bartenders include free service within a 25-mile radius and charge per mile beyond that. Travel fees cover fuel, vehicle wear, and the time spent getting to and from the venue. Check Cherry can calculate travel fees automatically based on the venue address.
Bar Setup Style
Your setup options directly impact pricing. A basic portable bar setup costs less to transport and set up than a custom horse trailer conversion or elaborate display with lighting and signage. Consider offering multiple tiers to appeal to different budgets.
Common Package Structures
Bartender Only
Your most basic offering: professional bartending staff only. The client provides the bar setup, all supplies, mixers, and alcohol. This works well for clients with their own bar area or those working with a tight budget.
Standard Service
Includes bartender, portable bar setup, and essential supplies like plasticware, ice, basic mixers (Coke, Diet Coke, cranberry juice, orange juice, tonic water, soda water), garnishes, and napkins. The client provides alcohol.
Premium Service
Everything in the standard package plus a custom cocktail menu designed specifically for the event. This allows you to showcase creativity and positions your business as a top-tier service provider. Often includes upgraded bar setup and premium garnishes.
Popular Add-Ons
Add-ons are an excellent way to increase your average booking value while giving clients customization options.
- Additional bartender for larger events
- Premium glassware instead of plastic cups
- Custom cocktail menu creation
- Ice delivery and setup
- Coffee or espresso bar
- Extra mixers and specialty ingredients
- High-top cocktail tables
- Bar signage or custom menu boards
- Champagne toast service