Email Sending Policy

Check Cherry helps you stay in touch with leads and clients you already know. We are not a mass marketing tool, and we do not allow cold outreach or bulk imports of contacts who have not asked to hear from you. This page explains the rules so your account stays in good standing and your emails keep landing in inboxes.

Why this matters

Email providers like Gmail, Yahoo, and Outlook decide whether your messages land in the inbox or the spam folder. They look at how recipients react: do they open your email, reply, or mark it as spam? Even a small number of complaints can quickly hurt your deliverability, meaning future booking confirmations, contracts, and invoices may end up filtered to spam, or rejected outright.

Our limits and rules exist to protect your sending reputation and the experience of the people on the receiving end of your emails.

What Check Cherry does on its end

We handle the technical side of deliverability so you can focus on running your business:

• We authenticate your sending with SPF, DKIM, and DMARC, so mailbox providers can verify your messages.
• We send your email from a subdomain dedicated to Check Cherry, which keeps your reputation isolated from the rest of the public internet.
• We automatically suppress addresses that have hard-bounced or unsubscribed, so you do not accidentally email them again.
• We add a working unsubscribe link to every marketing-style email, as required by law and by the major mailbox providers.
• We monitor sending patterns and step in early when something looks off.

Your part is the relationship side: who is on your list, why they are there, and how you communicate with them. The rest of this policy is about that.

Who you may email

You may only send email through Check Cherry to people who have a clear connection to your business. That means at least one of the following is true:

• They filled out a contact form, booking request, or quote request on your website.
• They are a current or past client.
• They inquired about your services in person, by phone, by text, or by email.
• You met them at an event (expo, networking meeting, wedding, etc.) and exchanged contact information with the understanding that you would follow up.
• They were referred to you by a mutual contact and gave you permission to reach out.

If a contact would not recognize your name or your business when they see your email arrive, you should not be emailing them through Check Cherry.

What's not allowed

The following are not permitted, regardless of the size of the send:

• Emailing people who do not know who you are, including cold outreach to lists you have built from public sources.
• Importing or sending to purchased, rented, scraped, or traded contact lists.
• Re-importing or re-engaging contacts who have previously unsubscribed from your messages.
• "Reactivation" or "we miss you" blasts to old contacts you have not communicated with in years. Old lists often contain "spam traps," inactive addresses that mailbox providers repurpose to catch senders who do not maintain their lists. A single hit can get your sending blocked.
• Adding contacts in bulk for the purpose of triggering automated email sequences.
• Sending the same person multiple automated messages at the same time because of overlapping or poorly configured workflows.
• Sending email on behalf of someone else, or for a business other than your own.
• Sending content that is misleading, deceptive, or designed to look like it came from someone other than you.

What this looks like in practice

Marcus runs a photo booth company. He tables at a corporate expo and an event coordinator from a local hotel scans his QR code, leaving her email so he can send pricing.

The next day, he sends her his pricing with a personal note about the venue. That is the right move. She asked for this, she recognizes his name, and she is expecting the email.

Three months later, the hotel has not booked. Marcus adds the coordinator to a "past prospects" automated drip sequence. That is not okay. She opted in to receive one quote, not ongoing marketing. She is now more likely to mark the message as spam than reply, which damages his deliverability for the bookings that actually convert.

The first email protects the relationship and his sending reputation. The second slowly erodes both.

What we ask of you

• Confirm permission. When you add a lead, you'll be asked to confirm that the contact has given you permission to email them or has an existing relationship with you.
• Keep your list clean. Remove contacts who have not engaged with you in a long time, and honor unsubscribe requests promptly.
• Review your automations. Before turning on automated message sequences, walk through them as if you were the recipient. Make sure the same person will not receive multiple messages at once.
• Add contacts a few at a time. Check Cherry is built for the natural pace of your business. If you find yourself adding dozens of leads at once, pause and confirm each one truly belongs in your pipeline.
• Watch for warning signs. High unsubscribe rates, spam complaints, or bounced emails are signals that something needs attention.

Common questions

"Can I email past clients I have not communicated with in years?"

Yes, but tread carefully. Send a personal one-off message rather than dropping them into an automated sequence, and give them a clear way to opt out. If they do not engage after a send or two, stop. Old contacts are one of the most common sources of spam complaints.

"I met someone at an expo. Can I add them to an automated nurture sequence?"

Send the first email yourself, in your own voice, referencing where you met. If they reply or otherwise engage, you can move them into ongoing communication. Dropping cold expo contacts straight into an automated sequence is one of the fastest ways to generate spam complaints.

"Can I import my LinkedIn connections?"

No. A LinkedIn connection is permission to communicate on LinkedIn, not by email. Reach out on the platform first, and only move the conversation to email once they have agreed.

"Can I email a venue or vendor I want to partner with?"

That kind of cold prospecting is a legitimate activity, but Check Cherry is not the right tool for it. Use a dedicated cold-outreach tool, and bring the venue into Check Cherry once there is an actual relationship.

Sending limits

Every Check Cherry account has a daily limit on the number of emails it can send. These limits exist to protect deliverability for you and for everyone else on the platform. Limits may be raised over time as your account demonstrates healthy sending patterns, and they may be lowered if we see signs of trouble.

If you hit your daily limit, additional messages will queue or be paused until the limit resets.

What we monitor

We monitor sending activity across the platform, including:

• Bounce rates (the share of your emails that get rejected by the receiving server).
• Spam complaint rates (the share of your recipients who mark your message as spam).
• Unsubscribe rates.
• Patterns that suggest bulk imports, cold outreach, or duplicate automated sends.
• Reports from recipients, mailbox providers, and anti-abuse organizations.

What happens if there's a problem

When we see activity that puts your account or your deliverability at risk, our default is to reach out and help you fix the underlying issue. Most problems get resolved with a conversation.

In serious cases, including the use of purchased lists, very high spam complaint rates, hits on spam traps, or repeated violations after we have already raised concerns, we may act immediately and without prior notice. Possible actions include:

• Pausing or refusing to send specific messages.
• Lowering your daily sending limit.
• Disabling email features on your account.
• Suspending or closing your account.
• Removing specific contacts from your account.

If your account is restricted and you believe it is in error, reply to the notification we send or email support@checkcherry.com. We review every appeal.

Legal requirements

In addition to this policy, you are responsible for following all email laws that apply to you and to your recipients. The most common ones:

• United States (CAN-SPAM): the baseline rules for commercial email, including accurate sender information, a clear unsubscribe mechanism, and prompt handling of opt-out requests.
• Canada (CASL): if any of your contacts are in Canada, you generally need express or implied consent before sending. Implied consent expires (typically two years from an inquiry, six months from a purchase). Penalties for violations can be significant.
• European Union, United Kingdom, Switzerland (GDPR and equivalents): if any of your contacts are located there, stricter consent rules apply, along with rights of access, correction, and deletion.

Following this policy will help you stay on the right side of these laws, but it is not a substitute for understanding the obligations that apply to your specific situation. If you are unsure, talk to a lawyer in your jurisdiction.

Reporting a problem

If you received an email through Check Cherry that you believe violates this policy, please contact us at support@checkcherry.com. Include the sender's name, the subject line, and any other detail that will help us investigate. Every report is reviewed.

Changes to this policy

We may update this policy from time to time as email standards, mailbox provider rules, and our own platform evolve. The effective date at the top of this page reflects the most recent change. Significant updates will be communicated to active customers by email or in-app notice.

Questions

If you are not sure whether a particular send is allowed, ask us before you send. We would much rather answer a question than clean up a deliverability problem. Email support@checkcherry.com.