Event Pros - How To Stand Out

The bridal expo ended Sunday. Here's what the couples you met are doing on Monday. Every couple at that show walked past dozens of other vendors. By Monday morning, they're already forgetting who is who. Here's the move. Tag every lead, hot, warm, or cold, before you leave the show floor. Do it in the downtime between couples. Monday morning, your automated email goes out, but you also personally call every hot lead. Automation handles warm and cold, and your voice handles the hot leads. The event pros who win bridal expose aren't the ones with the best booth. They're the ones who follow up on Monday while everyone else follows up on Thursday. Comment expo for the full playbook.