Event Pros - Convert Them AT The Booth

Wondering why your booking page isn't converting? 4 hours at a bridal expo will tell you exactly why. Hand a couple an iPad. Open up your booking engine. Stand next to them. Watch what confuses them. Watch which add-on makes them laugh. Watch where they scroll past. Watch what question they ask out loud that isn't answered anywhere on the page. Analytics can tell you when people drop off on your package page, but a couple at your booth will tell you why. To your face. Comment expo below for the full playbook.