Bridal Expo Playbook: Turn Booth Traffic Into Booked Events

0:00 wanted to cover bridal expose, wedding expose, u and how people use Check Cherry, um what we see from customers, um what we think works well, all that stuff. One of the premises here is that basically some there's couples that are out there and they're ready to confirm and book and some are still shopping. Um you know, either way, uh really what you want to do is you want to have a

0:20 booth that converts and makes the next step easy. And here's some things we uh think works well. So, uh number one, it's the goal isn't leads. So, I think I see this and I, you know, I know this is, you know, you kind of think, oh, I just want to collect information and I'll follow up later and all that stuff. Um, I really think that if you really focus on getting commitments,

0:41 um, and as opposed to that attendee list or the fishbowl raffle type stuff, um, you know, you're paying for face-to-face time with people that are highly likely to book you. You want to maximize that if you're going to win. Um, so you want to aim to schedule consultations, send proposals, book people on the spot. um that type of thing and qualify people uh in person. So um at the show

1:05 um you know if you do have something like a photo booth, you know, obviously that that'd be awesome if they can experience it. Um you know, not all businesses can do that, but if you can bring stuff that helps them experience what you offer, I think that's a huge win. Um that might be videos, that might be, you know, yeah, sample albums or couples book when they've experienced more

1:26 things. like they're more likely to be like, "Wow, that's so cool." or "I love it." Um, you know, if it's just a brochure and it's, you know, I don't think it's going to be as effective. Um, I love this one because it's all about qualifying the the the lead or the person. Um, and here are some great opening lines to use like, "Hey, when's your wedding?" or "What are you thinking?" Qualify

1:45 them really quickly with some questions like that. So, very important. Um, you want to be talking to people that are ready to book. again. Um, also if you're booking consultations, that type of thing, um, remember you can look and see when you're available and you can book for them. Hey, I got Tuesday at 6:00. I got Thursday at 7:00, which works. That'll that'll be work better than like,

2:05 hey, I'll send you an email for later. Try to get those commitments on the appointment calendar. Um, you know, you can see real time availability in your phone. And if you just throw out times, you're more likely to get yeses, that type of thing. Uh, you can also let them build a package, right? You can have an iPad or a tablet or something like that and uh send them, you know,

2:25 save a bookmark on the booking engine, send them to the online booking engine where they can go through and build a package. Remember, if somebody doesn't complete booking uh the booking process, you'll get a lead. So, you'll have uh all the information that you need. Um you know, what they ordered, all that other stuff. So, an unfinished cart can basically still give you something to

2:43 follow up with. Um I think it's a good idea to, you know, during the downtime between couples, that type of thing. um go in there and tag leads hot, warm, cold, based on your conversations. Uh we can show you how to do that. That's going to help you um basically know who to follow up with. And I would recommend not just doing, you know, we obviously have automated follow-ups and

3:06 I think that's great. Um but if you can really hone in on the hot leads and and do phone calls and that type of thing, I think you're going to be better off at closing things. Um, and so, uh, some promo ideas, you know, obviously, uh, book at the show type stuff, right? Book at the show, get a discount. Book at the show, get a free add-on. Um, I remember one customer was telling

3:26 us they were doing like an an add-on, uh, kind of like a R. You could win one of three add-ons or something like that. That was pretty cool. Um, you want to do stuff, you have a hard cap, like first 10 bookings or book within 14 days of the show. Book at the show and you get more um, of a discount. Um, I like this idea, the deposit. Uh, you get a deposit and you can give them a

3:48 14-day change your mind window for a full refund. You know, just lowering that commitment. Uh, that's good. Um, things that don't work as well, the fishbowl raffles. And again, if you're just kind of blindly collecting leads, I don't think it's a good idea. Um, you're going to end up wasting a lot of time following with people who are really aren't that interested. Um, send info

4:06 later, emails, just, you know, no urgency. Um, and really heavy discounts at the booth. Probably don't do that. Um, you know, you could still tar your discounts. Hey, at the show it's uh 10% and it's 5% after that type of thing, but stay away from the very very heavy discounts. Um, I love this slide right here cuz you could basically have QR codes where people can scan it with their phone

4:29 and do things like, "Hey, get your price, go to the booking engine, build your package, that type of thing, or book a consultation, something like that." And they can scan it. Uh, and you can kind of just have that out uh and point people to them. Um, and some of the automations. So, um, you know, I think an instant email if somebody books a consultation or books or whatever. I mean, that's

4:49 obviously makes sense. Um, you know, a few days after, nudge them and then maybe check in, uh, 30 days later. Um, and again, I, you know, these are great automations. Um, I would also consider picking up the phone, um, during this time as well and calling people. Um, and you can scope things to the expo lead source in Check Cherry. we can show you how to do that. And then, you know,

5:13 with lead forms and so on. And again, pick up the phone for hot leads, that type of stuff. I think that that's, you know, going to beat stuff. U text message as well, of course. So, uh, part two is the setup and check cherry. And I'm going to hand it over to Matt. So, it's worth mentioning. So, um, you know, knowing how you what you want people to do is, you know, the battle like are you trying

5:33 to, uh, collect information and you'll follow up later? Are you trying to schedule appointments and, you know, schedule a a consult with somebody? Kind of a one-on-one type of thing, maybe over Zoom, maybe over, you know, something else. Um, are you going to have them book? Uh, there's a lot of different options and just kind of define upfront what what it is you want to do. Um, within

5:56 Check Cherry, um, we've got ways you can get links for all of them and QR codes for all of them. So, pretty much anywhere that that you see a link in Check Cherry um you know if we go to our our contact form page and we'll we'll dig into this a little bit more later um we can get a a share link and you'll see this type of thing throughout check you know you'll see a link and next to it

6:19 you'll see um you know obviously you can copy a link here but you can also get a QR code for that link and that's great for letting people um you know whether it's print whether it's digital they can just scan that and they'll go directly to this link. And so pretty much anywhere you see like a a share link, you'll see that. Um so if you go to your packages, you know, if you want to send

6:44 them to the online booking, um again, clear at the bottom, we've got that that share link, you know, share this link with somebody. Um you can copy it, you can paste it, all that. But if you click that QR code button um that'll give you a link directly to that particular um to that particular booking. So um so and then similar with um sometimes people will have like packages just for a specific venue.

7:09 You can do that as well. So if I get a sharable link to a package or package group or whatever um I can copy that link, I can copy the the you know the link itself. I can generate a QR code. Um however you kind of want to handle those things you can do. So, um, so makes it real easy. Um, you know, whether where, you know, if they're at the at your booth, you know, you can have a sign up,

7:30 you can have a a screen that they can scan, you can have multiple QR codes, and you know, with nowadays, most people know how to use them. You know, it's pretty, you know, it's not benefit of co is now common knowledge. So, yeah. And so, let's talk about a few like different, I guess, use cases. So, we're talking about um you know where you want to um just collect information.

7:56 You know, you're not ready to you're not going to force them to book. You just want you know the simplest most basic. Collect their name and email and whatever else you need to know and you'll follow up later. So, let's go to manage and then business settings and then leads. And this is where you can see any lead forms you have. Um set up new ones, all that type of stuff. So, we've got

8:17 this basic one in our account. And if I preview it, it's just, you know, a name, an email, a date. Um, we've got this other contact form one that's got a few more questions. But one of the things I think is helpful for uh for a show is if you create a custom form just for that event. And I'll show you why a little bit later, but basically if we create one for um you know, our April 22nd,

8:41 you know, expo, we've got a new lead form here now. And you can change the name or do things, but basically um now you can choose which fields you want to collect at the at the show. So if you need the name, you know, do you want to make that required? Do you want to make it optional? All that type of stuff, you can do company name. Uh maybe that's optional. Uh you probably want

9:04 a phone, you know, you need an email. Uh things like dates and times, you may maybe you want to make those required. Maybe people aren't going to know those yet. You just keep them optional. um things like venue if that's important you know if it's something you want to know up front you can collect that and lots of other you know fields that um you know that you can collect as well. So

9:25 um you can also add custom fields in check cherry and use those on your contact forms as well. Um, but once we hit save and preview, great, we've got a form. And typically what you would do is, um, at this point, um, you know, you can make further edits if you want or let's go back to the leads page here and let's get that share link. Um, and now we can generate a QR code that somebody can

9:50 scan, come directly to that page. Um, you can also visit this page on your computer and let people, you know, fill it out there or fill it out for them. um you can load this on a uh on a you know on a tablet or something else as well and have them fill it out there. So um lots of options for kind of collecting that information. Um and one of the good

10:12 things about creating a custom uh form just for this particular event is as people fill this out just put this here. Hopefully I don't get labeled as spam for this since it's pretty generic. But um so somebody can fill that out. You know, it creates a lead in Check Cherry. And if we go to leads now, um we have this uh this new lead in here. And so if we click that,

10:46 we can see that the origin was set to lead form. And then we can even see which lead form it is. So I can see that this is from my April 22nd expo. Um, and you know, now basically all of the things that you can do with Check Cherry kick in. So if you want to send them a a message manually, you can do that. If you want to convert this to a proposal and send it to them, you can do that. Um,

11:07 kind of whatever you want to do is is fine. You can set a next follow-up date if you're going to manually follow up on these. Um, but one of the things you can also do is set up automated messages. and we'll create one just for this particular expo. Um we'll say a new lead, you know, when a lead's created, um we want to have uh we'll say this is a one day followup. You

11:35 know, we'll call this our April 22nd Expo one day followup. And we'll say one day after the lead is created. And one of the things here is we want to make sure it only goes out to these people, right? So, we're just going to add a condition. We're going to say lead form is April 22nd Expo. Um, the client, the recipient is the client and whatever you want for your subject and message

12:01 and everything else. And I think, so I think the benefit of doing this obviously is you can have the the content of the message can be specific to the, you know, the expo. Hey, it was great to meet you at the show, that type of thing. And that's going to resonate better, I would say. Exactly. And um and if you've already got a great sequence in place, I mean, maybe you don't need to do this,

12:20 but um it's a it's a common question that we get is, okay, you know, I I'm going to be doing a show. I'm going to be collecting leads. How do I set, you know, a follow-up message or something that goes out um immediately? You know, uh right when they fill it out, you know, maybe you want to have an email with a link to book you and your information, you know, pricing, all kinds. Ron has

12:42 his hand up. Ron, go ahead. Let's do it. Um, I've got a question. I wanted to find out what is your suggestion on a selling point to get somebody to fill out the lead form. What is the what are we telling them as to why they would want to fill that out other than to get added to another, you know, lead list or mailing list, right? I'm sure everybody wants more now. So, we all want

13:08 more spam, Ron. Come on. Yeah. Um the so what I would say is hey you know have a show special of sorts basically and this allows them to kind of like tag themselves or to you know qualify for your discount andor free add-on that type of thing and I would say hey look it says show special it's only done here if you fill out this form you know we'll automatically email and then we'll know that

13:35 you basically uh are qualified for the discount that type of thing u but again I would really push to get people to commit more at the show to things. This lead form is great. I think it is worth doing. It's a it's very low commitment. So, I think it is a great option. Um, obviously not everybody's ready to make a commitment right then and there. Um, you know, but I think, you know,

13:54 it's it's something where what's cool about the lead form quite frankly is you can do some custom automations based on the lead source this way. Um, which is helpful. I would also warn people of doing too much automated email. you know, you want to find a way to um maybe hit them with email, an SMS, you know, a a phone call, that type of thing. I think that's going to be the most, you know,

14:17 successful. But I think that the 30-day out touch makes a lot of sense. Are you still looking? You know, we haven't booked. Are you still looking? You know, you can tell me no. But yeah, some kind of offer. So, it's usually Yeah, like some Yeah, exactly. some kind of incentive to Yeah, I would say get added to our list. Yeah, you don't want to just say, "Hey, we're going to, you know,

14:37 nag you with automatic email follow-ups." And and again, like there's an unsubscribe, people remove it. It doesn't work, you know, if you just kind of dup people into it. You want serious people who want to um, you know, who aren't ready to book an appointment, who aren't ready to You could also, you know, what you could also do is you could have the appointment uh link in here. Hey, if you want

14:55 to book an appointment, fill this out, include the link to book an appointment with us, and then you get a lead and an appointment type situation. That would be right, Matt. You can do that. Yep. Um that might be Yeah. And you can include a link in that in that appointment email if you want, you know, a place where they can schedule a time. You can also um if you go to if you click on your name

15:15 and go to appointment scheduling, um you know, if you've got your appointment set up, you know, if you've got Zoom or Meet or something like that connected, um what you can do too is you can send them directly to that to that appointments page. Um, again with QR code, anything like you know, you kind of want to drive them and they can come and just schedule an appointment with you too.

15:37 Yeah. And, you know, pick their date, their time, you know, maybe it's a phone call, maybe it's a Zoom meeting, however you'd like to to connect with people, you know, even uh come come to your office if if that's something that works. And again, you you can also use this feature and see your availability be like, "Hey, I got, you know, next Thursday 7 p.m. What do you think?" you know,

15:58 oh yeah, you know, just kind of I got I think that's the one thing is for us that are not pushy salespeople, which you know, I I think I fall on that. I know Matt does. It's a little bit of a break in terms of getting people to commit, but I think it's a great practice because you're like they're you're face to face, there's the chance, you know, aim for consultations and and

16:18 uh you know, scheduling, sending a proposal, that type of stuff, I think is uh get offers out there. Mhm. Business cards is the worst. You know, just that's not going to, you know, and the whole show list, I mean, everybody's emailing them. That's not gonna Yeah, it's really those face tof face conversations you have, I think, are where the value is. Um um another thing that's helpful is

16:40 um creating discount codes, of course. So, under manage discount codes, that's a great way to set up an offer for people. So, in that maybe in that lead form, um, you know, you're going to say, you know, use this 22 expo uh, you know, code and you can set a percentage. You can do a flat rate. You can limit that to certain, you know, certain items. You know, maybe it's something like get a

17:04 free add-on, you know, get uh, choose from any of our our uh, extras and you get it, you know, maybe even 100% off, but it's it's just that just that particular add-on. Um, you can do things like that as well. And one of the things you can do too with these discount codes, um, Jud said earlier something about, you know, only valid for the first 10 people. Um, and you can do that as well,

17:28 you know, you can set a an expiration date. Um, what you can do too is, yeah, you can set a maximum number of redemptions. And so you can say, okay, for the first 10 people, um, you know, this coupon will work and then after that it's expired. It's not going to let more people do it. Um, and so that'll let 10, you know, basically 10 bookings uh to redeem that that code and then

17:51 after that it'll be kind of, you know, shut down unless you unless you change it, unless you want to, you know, of course, which you probably would, right? You'd say, "Okay, well, let the 11 person in that type of stuff." But still, it just put the urgency, I guess, is the key there, right? And so, and with these codes, I mean, you can you can give people links even to these codes, too. So,

18:10 if you go to one of your discount codes, you'll see again at the at the bottom um you know, want to allow customers to book with this code, share the link below, and this code will let somebody, you know, auto book on the spot today, you get X off. Here's the QR code to scan and book. Exactly. And if they don't make it through the booking process, um keep in mind we'll save that. So,

18:31 you know, you have a pretty good idea that that they came from the show, you know, they they came during, you know, while you were there. They've got this discount code applied. Um, you know, it's it's going to be pretty easy to tell where the I think that's probably something I would lead with right there. It's like, hey, here's the QR code that has the discount automatically

18:47 applied. Start building your package. If you book today, it's like it's our best offer. Do you know what I mean? Or maybe I I've also seen people do like um extremely low deposits, you know, for stuff like that. So, that's another option. Yeah. Yeah. I don't know. I think you have to change your settings and check to do that, though. Yeah. you would be able to another thing that you

19:10 can do sometimes we'll see people um this isn't going to work well if you have a ton of different packages and a complicated setup but if you've just got you know a single booth or a few packages um sometimes people will create packages just for that that show as well so a wedding show special and kind of like you know like the other things we've been talking about you can get a

19:30 link directly to that package um somebody can scan that code book it right there um and that would let you do Yeah. And then that way you can kind of go in and do different pricing. You know, maybe a different hourly rate or maybe they get an extra hour for free or um you know, maybe you wave the deposit. Um lots of different options you can you can go with. Um if you are able to set up

19:52 a package for it, you can also just duplicate one of your existing ones to kind of make it easy. So you're not like creating everything from scratch. you know, maybe you duplicate all these 360 booths and now you've got a a group of packages you can share with people. Um, the only thing to watch out for there is you probably don't want everybody to see those packages. So, you'll just want to

20:14 make sure and set those to private. Uh, with Czech Sherry, we have kind of this notion of of private packages where only people that you give the link are able to book it. And so that's good for things, you know, like this where it's kind of a secret or kind of a special thing that you're not offering the public. Um, you know, if you've got certain repeat customers, people like to do

20:34 that sometimes. Certain schools, things like that. They'll they'll have pref special links or special packages to give people. Matt, there's a comment in the chat I missed. I don't know when this was, but I didn't see till now, but Ash says, "If they book through the appointment system, do we still get their information as a list when they sign up for a consultation call?"

20:51 Um so if they go through the appointment field basically what we'll see or what how it'll come through um is basically uh we'll collect uh let me just go to the page mute myself. Let me ring my doorbell. My dog's barking. Come on Jud. Um so basically you know we'll collect the date, the time and all the appointments collect is the name, the email and phone. So, if you do want to collect

21:19 more info than that, um you know, there's a couple of options. You can uh maybe you have them fill out a lead form first and then redirect them to the appointment field or to the appointmentuler. Uh that's one option. Um another option is they fill out your lead form and then get a link to book you. Um there's a few options, but basically, you know, it's it's just a scheduling link. You

21:42 can use this anywhere you want. you know, you can use it on your website, you can use it, you know, embed it, you can do a lot of things. Um, but of course, you can also use that in Check Cherry anywhere, too. So, you know, so probably, yeah, using a lead form and sending them the link will allow you to automate the follow-ups because they'll be a lead basically. So, that would be a

22:01 hey, just fill out this form and I would keep it minimal. Yeah. Yeah. You might have to fill out information twice though. I think that's that's that would right. um keep it minimal, you know, in terms of your lead forms, you can you can lead, you know, you can redirect somebody to uh to an appointment scheduler or, you know, even online booking or things like that as well. So,

22:26 and I like I could see like even a question of like, you know, do you have a date for your wedding? Yes or no, you know, might be, you know, that's fine. I mean, I would want to know that phone, email, name, done. Yep. Absolutely. So, um, and the good thing about the online booking, I mean, it it does kind of like walk them through a little bit of the packages and stuff. Um,

22:48 so, you know, and again, like if they don't make it all the way through, uh, we will save that as a lead. So, you know, if they get to here, they provide their name and their, you know, whatever. Um, you know, from here on they're they're saved in your system. They don't actually have to book. And that can be a good way to, you know, hopefully hopefully they do,

23:05 you know, hopefully they go all the way through, but if not, you know, you can have that followup, you can have uh messages. And I I think having an iPad or a tablet of sorts that's big and the screen that you can hand people and show them the booking engine if you it's really smart. I mean, Check Cherry works great on the phone, but it's just much smaller, you know, than the iPad. You're

23:25 going to have much bigger and you can kind of just be there to answer any questions. Also, I'm going to add what a great way to like find out what you know, most of the time you don't know what people are thinking when they're going through the online booking process. You're right there. I mean, that's one of the things that we love about trade shows at Check Cherry. When people are evaluating

23:42 Check Cherry online, we don't we don't know what they're thinking or saying or the hang-ups necessarily, but when we're in front of them in person, it becomes more obvious. And so, it can be a way to get feedback on your booking process as well. Um, Alex has a comment here. How do you add Google Meet for integrations in scheduling appointments? Absolutely. So, if you go to um

24:03 uh basically if you click your name, that's where you can get to the appointment stuff. And keep in mind, appointments are a little different than other things like online booking. Um in that, you know, you generally you personally or an individual has an appointment versus a booking is kind of a businesswide thing. Yeah, there's less of a difference there if if you're a solo,

24:24 you know, operator, but um but as a result, you'll find the appointment scheduling under your name. And that's just going to be a way for somebody to book with you directly. So, um and if you go to there to that appointment scheduling, you'll see two options here. Uh connect Zoom account or enable Google Meet. Uh we do either one or the other. So, um yeah. So, if you already have

24:44 one connected, you'll have to to disconnect it. Disconnect. Yeah. And he says, "I only have Zoom." I mean, have you I suppose chat with us, Alex, and we can kind of troubleshoot or take a look, but my guess is you already have Zoom connected. You need to disconnect Zoom to then connect Google Meet, but chat with us uh if you can't figure it out, we can help. Yeah. Yeah. And with the way kind of

25:05 that integration works is um we'll automatically create that meeting, you know, create that uh that link for them. And typically in that in that email that goes to the customer after they book you, it's going to have all the, you know, the Google Meet link, the uh the Zoom link, that type of stuff. So yeah, and Rachel asks, "Any way to upload the lead list after the expo? Last two

25:27 times I use Zapier, but is there a way in Check Cherry?" And the short answer is no. We don't have a mass upload lead. There's no mass email in Check Cherry either. And we we do that because uh mass email and and email to lead list and it tends to generate more spam complaints which damages the email deliverability of other important messages coming from Czech cherry. So um there's other

25:50 services you can use to upload your list. Uh that type of stuff. Um yeah, but there's no way in Check Cherry. We don't plan to add it either. Um maybe at some time we do mass email. I don't know. I can't The email deliverability stuff. We're really sensitive to it because we want messages to get delivered. Yeah. And it's it's worth being careful with that. Even if you use something like

26:11 a Mailchimp or something, um unless you have permission, you're not, you know, people do it, but you're not, you know, you're you are in violation of kind of the the can spam stuff. um if you do email people without you know without permission and maybe you know there's probably a certain amount of um of uh something that people agree to but generally um generally most email

26:35 providers you know they'll they'll say that no you're not allowed to um yeah to and it also tends to be low quality. Yeah. Like I I mean uh I don't know if you saw the beginning but I think I mean if that's what you're getting from the trade show is just the lead list. I mean, I think that that you're, you know, you're missing out on a bigger opportunity. Really, what you're paying for is to

26:52 be face to face with, um, you know, high quality, uh, people, you know, and and get people to act, schedule consultations, book, get appointments, get a show special, that type of thing. Um, yeah. Um, and then Travis says, "When I send a lead, a proposal, the lead gets automatically archived. So, if I mark the lead as hot or cold, as soon as they get a proposal, it's gone." And so

27:18 the workflow to keep Yeah. And so Travis, you're right. So uh leads and proposals once you convert it to a it's weird in Check Cherry in that like a lead like a proposal is like a hot lead almost is how I would think of it. But you're right. Yeah. It doesn't we don't keep a lead around and a lead doesn't have proposals and all that stuff. I would think of a proposal as, you know, an outstanding

27:40 offer that's really close to closing like an extra hot, you know, it's even it's even better than a hot lead, so to speak. Uh yeah, a couple one thing I would add on that. So yeah, so once a once a lead is converted to a proposal, um they'll no longer get those automated messages. You know, it's no longer a lead. Um and the reason for that is we want to avoid, you know, the case where

28:01 people are just getting like they're getting your lead emails, they're getting your proposal emails, they're getting, you know, it's it's just a mess. That being said, you can find all of your leads that have been converted to a an a proposal. Um there's a a status for that in the in the dropdown when you're on the leads page. You can find those and you can convert them back to

28:22 um I guess what do we say here? We say uh unmark is converted to event. If you change that, it's going to go back to just being a lead. Um be careful because like I say, you don't want them to be getting a bunch of different um you know, your lead emails and your proposal emails. But yeah, if you do end up like archiving that proposal or it expires or something like that, you can

28:44 um you can reopen that lead, just do that unmark as converted to event there. And and one more thing to add, Travis, is in the automation of the emails um you basically would have a different set of automations for your your proposals that are outstanding. So, you know, once you convert them to a proposal, you let those automations kind of take over, so to speak. Um

29:05 they won't be show specific. Um, but yeah, that's that's basically how it works in Czech Jerry. All right. More got more. Can we create an appointment from the lead on our end? So, it kind of ties up. They don't have to take their info. Not only that. Yeah. Exactly. Um, yep. We pull in to show them. Yeah. Yeah. So, if you go into one of your leads, you know,

29:31 under sales leads, um if you're looking at them, one of the options under where do we have that? There it is. Under actions, we have a create appointment um that you can do. And that'll just kind of prefill in all their information. Um obviously, we don't know the date and time. Um so, you'll have to put that in, you know, however however long what your meeting thing is. And

29:54 then you can uh decide whether you want to send them automatic messages. And Ash, I like what you're thinking. Yeah, totally. You don't want people adding information twice too much. I mean, it's just kind of Nobody likes that. Yeah. And same thing with like your bookings, your proposals, you know, if part of your proposal or your uh booking process, you know,

30:12 after somebody books you, if you need to do a consult with them, um you can do it there, too. You can say create a an appointment and and get that all set in. Um or you can, of course, also have them schedule it themselves. You know, maybe that's that's something you need to do as well. So, you know, maybe after they come in as a lead, you send out a a link to let them schedule. Maybe

30:32 after they book you, there's a link to schedule an appointment. Um, things like that as well. So, um, what else we got here, Matt? Did we cover? I forget, uh, we we've covered here. So, we got the leads, we got the online booking, you've got your appointments, um, you showcase packages. Um, anything else you want to cover before I open up to kind of more Q&A? Let's see. I think that's

31:03 probably that's probably most of it. I mean, um, you know, uh, just a matter of, you know, I would say like biggest wins are those those custom lead forms if you are just collecting lead info and those QR codes. Um, those are those are the big things that that we find, you know, kind of helps making it make it easier to sell. So, yeah. So, I'd say open it up. And remember,

31:23 yep. An online booking collects leads if they don't finish. Um, you know, so those are all options. The discounts, the link from the coupon, uh, to the online booking will automatically include the discount. So, that's really awesome. I think that's helpful. And have an iPad. So, um, does anybody have any questions, comments? What's worked for you? What hasn't worked for you?

31:44 Do you do wedding expos shows? Do you hate them? Um, you know, I I'd be I'd be curious to see what people think, if anybody has anything to add. Hey, Ron, go for it. Um, so I'm thinking about this and we've never done, you know, fill this out electronically. We were always old school and we had a clipboard with some quote sheets on it and we hand wrote all this stuff like it was the

32:10 dark ages. And um so I'm wondering, you know, if we have a a a an attractive popular booth, I'm wondering how many iPads, you know, do you think we would need? And that's awful hard to answer that without judging the the traffic. Well, based on foot traffic, right? I guess how big the show is. Um you know, and you might have some extra run. I would just kind of like bookmark

32:36 the that URL on the iPads and just have, you know, because you you might have plenty, right? I mean, bring extra um of iPads, right? I mean, you guys have some. You have them for the boost and that, right? You don't not you have to buy new ones, right? Or maybe you do. Well, um no, we we have some, you know, kind of that we use for like portable PAs for ceremonies and we use

32:59 an iPad for that. Um Yeah, but they're kind of old. I thought I would get uh you know, one or two new ones maybe. Yes, 100%. And they're not Yeah. And it's gonna you just it's going to look so professional when you hand it to them and they can see stuff and the images and I mean it's just going to be great. And so on the iPad it's your app just like it is on my

33:20 phone. I would give them uh the iPad and have it open up the website. So the booking engine um the online you do the online booking, right? Yes. Yeah. I would have it do that do that and uh just basically save the URL as you know you can save it icon to the to the home screen. I would save that with the discount code, you know, URL in there and just say, "We got a show special. You

33:43 know, you can build your own package right here. This has got x% off or whatever it may be." Um, and then go for it. And if you don't book, we'll still follow up with you and we can get you a deal or something like that. Um, but I think having quality like modern iPads and not an old one makes a lot of sense because they're going to judge you based on that or people will subconsciously be

34:04 aware of that. Right. Right. Like if he's handing me an old iPad, you know, how old is the Yeah, like it's just Yeah. Right. You know, so I think that that makes a lot of sense. Um Yeah, I get that. Elizabeth says, "I feel like two iPads would be safe number to bring." Um so then Scott says, "I do a ton of venue tasting open houses, so the conditional automatic messages based on contact

34:26 form is huge. I had no idea that was possible." Awesome, Scott. Yeah, it's funny. These these webinars came out of a couple of year years ago. Uh we were getting a lot from customers. How do I get the most out of my Check Cherry subscription? And we're like, I don't, you know, well, that's a big question. I don't know, you know, in terms of So, we started doing more of these just to kind of

34:44 open it up and talk and connect with people and that type of stuff. So, awesome, Scott. That's great. Yeah. Is this a regular thing you do every two weeks? Yeah, we try to do it every two weeks. Um, there's times where we'll miss with vacation and whatnot. And I think like around the holidays, we took maybe a month or six week hiatus or something like that just because also

35:02 a lot of our customers are really busy during then with the holiday season and stuff. So, um, but we like this. I mean, I I enjoy doing these. I know Matt does. Um, and we'll continue to do them. And they'll be a mix of product announcements, tips. Also love the idea of getting customers together to share their tips. I mean, obviously Matt and I aren't at wedding expos,

35:22 you know, making it happen. You guys are. And so, um, you know, obviously we know sales and that type of stuff and we know our product, but you know, I don't I don't, uh, yeah, I don't know. Uh, so it's it's great to see other people, uh, you know, sharing information. And I think, you know, if you do one, I'd be I'd be curious to see how it goes for you with the online booking and all that

35:40 versus the old way. I it's, you know, you're going to look good with the booking engine. And again, I think the idea that you can see people actually go through your booking engine is going to be helpful for you because you'll like maybe you'll cringe at some points. You're like, "Oh my gosh, the images aren't good enough." for, you know, we need to level up this. Like that's that's

35:57 how it happens for me. You know what I mean? I'm like, oh, we got to get this better, you know? Oh, they're all confused about our add-ons. There's too many add-ons. What are we doing? Anyway, stuff like that. So, um um yeah, I can't give a I can give a lesson learned. This is Rachel. I'm in Long Island, New York. I own a photo booth company. Um I do use Check Cherry on the iPad at my wedding

36:19 expose. Okay. My um giveaway is an audio guest book as a free add-on, but the only way they get it is that if they book an appointment. So, um, that is my only objective the whole time I'm