When you share your booking link, Check Cherry automatically captures UTM tags if they're included. These tags let you track where your bookings are coming from—whether it's a Facebook ad, an Instagram post, or a referral partner.
Think of UTM tags as little labels you attach to your booking link so you can tell later where a booking originated. This helps you understand which marketing efforts are actually driving revenue.
What Are UTM Tags?
A UTM tag is extra text you add to the end of your booking link. It doesn't change your booking page—it only adds tracking information.
Example booking link (no tracking):
faux-ever-events.checkcherry.com/reservation/start
Same link with UTM tags:
faux-ever-events.checkcherry.com/reservation/start?utm_source=facebook&utm_medium=ad&utm_campaign=winter_special
Here's what each part means:
- utm_source=facebook — the traffic came from Facebook
- utm_medium=ad — it was from a paid ad, not an organic post
- utm_campaign=winter_special — you can identify the specific promotion
Practical Examples
Partner Referrals
Give each partner their own unique link so you can see how many bookings they send your way.
faux-ever-events.checkcherry.com/reservation/start?utm_source=venue&utm_medium=referral&utm_campaign=grandballroom
Paid Ads
Running a Google or Facebook ad? Add UTM tags so you can see which ads actually generate bookings.
faux-ever-events.checkcherry.com/reservation/start?utm_source=google&utm_medium=ad&utm_campaign=summer_wedding
Emails & Social Posts
You can even track links from free channels like newsletters or Instagram.
Email newsletter:
faux-ever-events.checkcherry.com/reservation/start?utm_source=newsletter&utm_medium=email&utm_campaign=june_update
Instagram bio:
faux-ever-events.checkcherry.com/reservation/start?utm_source=instagram&utm_medium=bio&utm_campaign=spring2025
How Check Cherry Captures UTM Data
- No setup required—Check Cherry automatically saves UTM tags when a booking happens
- You can look back and see which source (Facebook, Google, Instagram, partner, etc.) drove that booking
- View UTM data on individual bookings and in your reports
- Combine this with your ad platform reports to know your true ROI
UTM tags help you see what's really driving bookings—ads, emails, social posts, or referrals. Most event professionals are surprised to learn which channels actually convert browsers into paying clients.