How do I manage packages across multiple brands?

Multiple brands let you run separate booking experiences under one Check Cherry account — think a wedding brand and a corporate events brand, or different service tiers with their own pricing and presentation. Each brand gets its own URL, packages, and booking page, but you manage everything from one dashboard.

Why Use Multiple Brands

Most businesses that use multiple brands fall into one of these situations:

  • Different service lines (weddings vs corporate events)
  • Premium and budget tiers with different positioning
  • Partner/franchise locations under one business
  • Testing new pricing or packages without affecting the main brand

How Brand Separation Works

Each brand has its own unique URL and booking page. When clients visit a brand's URL, they only see that brand's packages, pricing, and design. You assign packages to specific brands when you create or edit the Brand. Each brand can have completely different packages, pricing, contract terms, and branding while sharing the same bank account and payout schedule.

You can assign the same package to multiple brands if you want to offer it under both. This is helpful when brands share some services but have different positioning.

Managing Package Assignments

ManagePackages

You can change which brand a package belongs to or make it available to multiple brands through the Brand settings.

Multiple brands share the same Check Cherry account and bank payout destination, but each brand can have its own statement descriptor (what clients see on their credit card statement). If you run two separate businesses with different bank accounts, you need a separate Check Cherry account for each. Use the refer-a-friend program for a discount on the second account.

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Last updated April 17, 2026 12:03