Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

August 13, 2018 Judd Lillestrand

Call-to-Action Guide [Tips & Tricks]

Most people who visit your website will never reach out to you. That's why your website needs to be the most helpful resource for people looking to hire you. By anticipating common questions, providing clear answers, and guiding people through each phase of the buying process your website will help you increase sales.

Adding common sense calls-to-action on your website is the best way to help people find what they are looking for so you can keep the buying process moving even when you are not there to help.

What is a call-to-action?

A call-to-action (CTA) is text on your website, often a button itself or a short sentence with a link. They are designed to prompt someone to click and take action. You'll see these on just about every webpage you visit. Examples of button only calls-to-action include [Add to Cart], [Buy Now], and [Free Trial].

What makes a call-to-action effective?

It's important for people to notice a call-to-action on your website. One of the best ways to get attention is to stick out from the rest of your website's content. You can tastefully do this by making them a bit bigger, more colorful and providing ample whitespace around each CTA. Designing your website in such a way will help draw the visitor's eye to reading the text. The text for each CTA should be short, clear, and action-oriented. 

Where should I place my calls-to-action?

Do your best to make each call-to-action helpful and natural. The top righthand corner of your website is its most valuable real estate. Place the call-to-action there, which leads to making a purchase.

An effective option is [Book Now]. Be sure it's a button and make it a different color than your navbar's primary color. By including it on every page of your website, people will know where to go when they are ready.

Avoid weaker calls to action like [Contact Us] or similar variants. There are many reasons someone might want to contact you, and while there is nothing wrong with a Contact Page, it's just better off in the footer of your website and not a particularly compelling call to action that implies you are ready to take their order and make them happy.

It's also a good idea to include several call-to-action buttons on each webpage as the person scrolls down. A few great options here are [View Packages], [Check Avalalbity], and [Pricing Guide].

Avoid repeating the same call-to-action everywhere. Consider switching up the text of buttons even if they lead to the same place. For example, the buttons [Prices] and [View Packages] can often lead to the same place and you [Book Now] button.

If someone makes it to the bottom of a webpage, be sure to have another call to action, so they don't just close the tab and move on. The bottom of each webpage is often a great place to put two calls-to-action side by side. One more be [Book Now] and the other might be for people who still have questions and want to talk. For example, [Schedule A Call] can be a great option and open the door to a phone conversation.

Be confident. 

Don't worry about coming across as pushy or desperate. People want to know you are ready to do business and they will respect you when you provide a clear path to getting started. 

Time for action

It's time to go to your marketing website and sprinkle in a call-to-action here and there. Visitors will appreciate how it makes finding what they need more straightforward, and you're going to love how it increases sales and profitable leads. A few weeks after the changes, let us know how it going by starting a chat with us.

Bonus Content

Here is a simplified example layout of call-to-action placement on a webpage.

Still reading? Check out this example marketing website we made to you some ideas. It's wired up to the Rainier Check Cherry demo account.

February 21, 2018 Ross

7 Great Ways To Automate Your Photo Booth Business

I absolutely love the notion of keeping my customer experience consistent and saving time. This year I've really dialed up my customer automation efforts. I thought I would take a few moments to jot down some ways I'm automatically sending messages with Check Cherry for my photo booth rental and mobile DJ company, Local Boy. 

Generally, any email to the customer should be sent with intent to provide value and/or helpful information to the customer. Setting up automation is super easy, so don't feel overwhelmed. We have a video showing you just how easy it is to get started.

The Proactive Notes

I've been laying the groundwork for delivering an amazing customer experience by automatically sending out emails leading up to the event. I recommend a check-in at six, three and one month before the event. Keep it short, sweet and open ended. Something along the lines of:

"Hi there,
Just checking in. I'm looking forward to your event and available to help should you need anything.
Let me know,

Frankly, most of the time, people don't request much, but they are overwhelmingly appreciative of the effort.  But it assures them I'm on top of their event, professional and value their business. I find these notes are especially good for those bookings you accepted well in advance.

New Booking / Welcome Note

After a new booking comes in, send an introduction email which includes a quick thank you for choosing us and a link to fill out any pre-event forms.  A huge plus of sending these notes is providing my contact info right off the bat to continue developing the relationship. Should they need to get in touch or have any questions, they know where to come.

Post Event / Thank You Note

A few days after the event, I  schedule an email to be sent thanking the client for choosing my photo booth company and asking how they like the service. This  provides them another opportunity for feedback and insights into ways I can make my business better. When a client is very happy, I jovially remind them we're always accepting 5 star reviews online.

Upsell  Existing Reservations

I'm all about increasing sales and have thought a lot about various points in the sales cycle to tweak. I've come to realize not all those knob are before the reservation is secured. For some events, I promote my add-ons and offer them to the customers at a discounted rate. Something along these lines:

"Hey there,
I just wanted to send a quick note with a special offer for you: 10% off any additional  add-ons for your upcoming event. Just let me know what you'd like to add and I'll make it happen. Also, if you interested, I'd be willing to provide some recommendations.
Looking forward to the event,

Coupon Offer / Refer-a-friend

A few months after the event I send out an email with a special coupon code for their next event should they choose to book again. I also let them know they can share it with a friend. Basically, I see this as nurturing a new sales channel and increasing word of mouth of my photo booth business.

Payment Due Reminder

We all handle when payments are due a bit differently. For me, if it's a week away from the event and the customer still has a remaining balance, I send an email out informing the customer they can make a payment online. Naturally, I always include a link to pay online within my customer portal and this one is only scheduled to go out if there is a balance for reservation.

Electronic Signature Still Needed

There are times we add a reservation on behalf of a customer but need photo booth e-signature. In the email, I remind them the event is not secured until they sign the agreement. This is one of those task I love making more generic as if it's just "coming from the system". Something like:

We still have not received your signature for your upcoming event. Click here to sign and secure your date. If you have any questions for would like to make changes, please do not hesitate to contact us.
Thank you.
My Company Name Staff"

The Side Effects of Good Automation

Good automation efforts often initiate the personal touches my clients expect. Before having an automated system I spent a lot of time executing the tasks above in order to ensure my service would be outstanding. Sometimes things would slip through the cracks and we'd scramble to get everything lined up to deliver the service. While I still have to make last minute adjustments, there are far fewer "fire drills" at Local Boy and life is a bit less stressful.

However, by far the best benefit is simply having more time available to focus on growing my business and spending time with clients. When one's mind is free from monotonous tasks, the creative juices start flowing and one can really make progress on developing and nurturing new sales channels.  Best of all, the same work is getting done without me lifting a finger

February 15, 2018 Matt Goatcher

Feature Enhancement: One Click Lead Conversion

We hate busy work and are always looking for ways to make your life easier and create the best photo booth booking software. Now you can convert a Lead into a Reservation with a single click. Get more leads, close more sales, and grow your business with Check Cherry.

While this may seem a small thing, we know it's the little things that count and add up to make one awesome service.

If you want to learn more about Check Cherry's Leads, watch this video:

Thumb screen shot 2018 02 15 at 41913 pm

A huge thanks to the Check Cherry customers who suggested this feature. We hope you love it!

February 8, 2018 Ross

6 Ways To Increase Photo Booth Sales With Coupons

Coupons are an amazing tool to help grow a photo booth business. I've found some really good ways to use coupons at my business, Local Boy, and I thought I would share what is working for me so you can consider them for your business.Venue DiscountsDo you do business with a venue on a recurring basis? Create a special coupon with the venue's name in it. By including their name in the coupon code, they know it's exclusively for their customers and gives them another reason to recommend your service to others. If you want more venue business, try calling several in your area and and offer an exclusive coupon.

Keep Reading >>

February 2, 2018 Judd Lillestrand

Feature Spotlight: Messages

Automatically log email communication with your clients.We understand how important it is to stay on top of your event communication. While searching your inbox is one way to get an overview of your past communication, such a strategy can quickly breakdown if you have multiple people in your photo booth business and send attachments.With Messages, you start an email from within the Message section of an of your bookings, and all future communication will be logged automatically even if you respond directly via email.

Keep Reading >>

January 27, 2018 Judd Lillestrand

Feature Enhancements: Automated Emails & Coupons

Automated Emails can now be sent on a package by package basis.Good news! Check Cherry's Automated Email feature just got a lot more powerful. Now you can specify which packages will receive any given automated email. We think this is really going to be handy for those who offer multiple service types.There are a lot of reasons one would want to send automated emails. It's a huge time saver and can really help you deliver a consistent customer experience.

Keep Reading >>

January 16, 2018 Matt Goatcher

New Feature: Form Builder

Woohoo! Check Cherry just got better!You can now build amazing questionnaires for your upcoming events. The new Form Builder feature is available to all users today. With the power to customize forms, you'll be able to nail every last detail and provide an amazing client experience which is destined to deliver a 5 star yelp reviews for your photo booth or DJ business.There are so many ways to use the new form feature, here are just a few:Pre-event ChecklistPost-event SurveyMultiple Music PlaylistsThis was a highly requested feature and we took the time to deliver something we're really proud to share with you. Be sure to let us know what you think!

Keep Reading >>

January 10, 2018 Ross

5 Tips To Make 2018 Your Most Successful Year Ever

1. Redefine Your Ideal CustomerTake some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts. I make it a point each January to reevaluate my ideal customer profile.Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.2.

Keep Reading >>

January 9, 2018 Judd Lillestrand

5 Effective Ways To Book More Clients Online

Keeping the new business coming is a top priority of savvy entrepreneurs who run a prosperous business. That's because growing your client base is the best way to earn more word-of-mouth referrals, rack up more 5-star reviews, and have more money to invest back into your business. 1. Invest in your websiteWhen you're just starting, it may be sufficient to use social media to showcase your work and spread the word. However, if you want to appear more established, charge more, and craft your story, a simple yet easy understand a website is paramount. Keep in mind, you're website does not need to be fancy or expensive.

Keep Reading >>

December 7, 2017 Ross

Tips For Following Up And Closing Hot Leads

Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

Keep Reading >>