Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

January 16, 2018 Matt Goatcher

New Feature: Form Builder

Woohoo! Check Cherry just got better!

You can now build amazing questionnaires for your upcoming events. The new Form Builder feature is available to all users today. With the power to customize forms, you'll be able to nail every last detail and provide an amazing client experience which is destined to deliver a 5 star yelp reviews for your photo booth or DJ business.

There are so many ways to use the new form feature, here are just a few:

  • Pre-event Checklist
  • Post-event Survey
  • Multiple Music Playlists

Thumb screen shot 2018 01 16 at 12209 pm

This was a highly requested feature and we took the time to deliver something we're really proud to share with you. Be sure to let us know what you think!

January 10, 2018 Ross

5 Tips To Make 2018 Your Most Successful Year Ever

1. Redefine Your Ideal Customer

Take some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts.  I make it a point each January to reevaluate my ideal customer profile.

Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.

2. Reevaluate Your Packages

Now that you have a better understanding of the type of business you'd like to acquire, it's a good time to ensure your packages reflect your desired target. I tend create a separate category of packages for each desired customer profile.

Try to not focus much on pricing at this stage: it just muddies the water and we’ll do that soon. The goal is to make it easy for your ideal customer to identify you as a fit for their business. For example, if you want to do more corporate events and you don't have a packaged  offering labels "Corporate", create one to indicate you specialize in catering to their needs and are ready for the business.

Another example, we have a customer who wants to attract more weekday business, they have created separate packages for weekdays vs weekends. The weekday packages have a lower price point.

Pro Tip: Keep it simple and limit the number of packages you offer per customer profile. Displaying a lot of packages will add confusion to the buying process at a critical time.

3. Reevaluate Your Pricing

Now that you have your packages updated with the intent of attracting more of your ideal customer, it's time to put a fair price on each one. I'm a huge fan of offering at least two base packages for any service offering (school, party, corporate, etc). This is a good time to look around and see what your competition is offering. Generally, I am not a fan of being the cheapest in the market: in my customers who are looking for the cheapest offer tend to be more work than those who are willing to pay more.

Pro Tip: Use add ons to upsell and allow for further customization of your service. In my experience, people will pay extra for personalization. For my photo booth service, props which match the theme of an event do well (80's party anyone?). For my DJ  service, our custom monograms and other atmospheric effects are solid sellers.

4. Make Friends

Get out and share what your do with others. There are a lot of avenues for sharing your services. In general, I like to think more in terms of increasing awareness and less in terms of selling to my personal network.

Sharing events you are proud of on social media is a great low friction way to increase awareness. If you're a member of any  organizations (churches, meetups, full time job, etc.) you can increase the awareness of your services by sharing it with others. Perhaps tell them about your weekend or maybe offer to provide a free or heavily discounted service at their next event.

Also, get in touch with venues and other event spaces who might need your services. Perhaps they have a recommended vendor list you can appear on. Maybe offer a discount/coupon for their referrals.

Pro Tip: Make friends with your competitors and other complimenting service providers. Referrals are powerful and you'd be surprised at how many people are up for being friends and helping each other out.

5. Experiment All Year

Don't be afraid to change your pricing or packages based on the feedback you receive from customers or observation from booking paterns. If an add on is not selling, lower the price or bundle it with the base package. If you need to go out and buy additional equipment to meet the needs of a client, advertise it as an add on.

In 2017 I removed several packages form my service aimed at schools. At one point, I had 8 packages and most everyone booked the same package. Looking back it's obvious I was unnecessarily adding complexity to the buying process.

If you are not getting enough bookings, consider experimenting with paid marketing channels such as Google AdWords or Yelp. Online directories like The Photobooth Finder can be a great source of leads.

Pro Tip: Sharing coupons on social media and other online channels can be a great way to increase sales and raise awareness. Just make sure you have an expiration on any offer so people have a reason to pull the trigger and book your service.

Still reading?
Awesome! I think you're on your way to having a tremendous 2018. If there is anything you think Check Cherry can do to help you increase sales, please send us a note hello@checkcherry.com. We'd love to hear your thoughts.

January 9, 2018 Judd Lillestrand

5 Effective Ways To Book More Clients Online

Keeping the new business coming is a top priority of savvy entrepreneurs who run a prosperous business. That's because growing your client base is the best way to earn more word-of-mouth referrals, rack up more 5-star reviews, and have more money to invest back into your business. 


1. Invest in your website

When you're just starting, it may be sufficient to use social media to showcase your work and spread the word. However, if you want to appear more established, charge more, and craft your story, a simple yet easy understand a website is paramount. 


Keep in mind, you're website does not need to be fancy or expensive. It just needs to be the most helpful resource for people considering hiring you.


Suggested Article: Mistakes photographers make when redesigning their website.


2. Create packages and add-ons for the services you offer

Packages are an extremely effective way of selling your services. Not only does it help people understand your offering, but you can also leverage technics such as price anchoring to help make one package appear more attractive.


Suggest Video: Packaged For Success


3. Make it easy to find your packages and pricing

People like it when it's easy to do business with someone. You can demonstrate your easy to do business early on by showing your packages and pricing on your website before requiring someone to provide their personal information. 


Another benefit of showing pricing is you'll spend less time chasing leads who can't afford your base package. Remember, packages and pricing are tools to help facilitate the sales process and ensure you find your ideal client.


Suggested Article: Call-to-Action Guide


4. Offer online booking

Allowing people the option to book online lowers the barrier and make it easy for someone to take the next step in hiring you. It's best to use a proper online booking website like Check Cherry which allows you to collect deposits, sign agreements and offer add-ons for upsells. Avoid using general-purpose scheduling or appointment software.


5. Follow up on partial bookings

When you offer online booking, people will start but not finish the booking process. It's a bit like adding something to a shopping cart online, but not buying the item. Be sure to use an online booking system that collects partial bookings and sends lead alerts. 


Tip: Following up on good leads helps you collect feedback so you can improve your sales process. Try not to oversell and just focus on helping people make a good decision. As you collect feedback, update packages and pricing to help better accommodate what people are looking to purchase from your business.


December 7, 2017 Ross

Tips For Following Up And Closing Hot Leads

Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

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November 20, 2017 Justin Jowett

Are You Targeting Millennials Or Missing Out On Bookings?

With Millenials increasingly becoming the biggest sector of the global market it's imperative photo booth operators of all generations know how to reach and appeal to them. In fact a recent Deloitte* survey predicted that by 2025, Millennials will account for 75% of the global workforce. So if you haven't already made Millennials part of your marketing strategy then consider this your wake up call! And yes you absolutely need a marketing strategy just for them. The reason being is that Millenials, also known as the Y Generation, are very different to the previous generations so unless you are also a Millenial you're unlikely to intuitively have any clue how to appeal to and reach them effectively.

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November 14, 2017 Judd Lillestrand

Over $1 Million Booked On Check Cherry

Good news! We just surpassed a milestone here at Check Cherry. Thank you to everyone who helped us get here.Over $1,000,000 in reservations have been booked with the Check Cherry booking platform. We're pretty pumped. A huge thank you to all our customers for helping us reach this point: we're just getting started and can't wait to hit the next milestone.Expect more new features and enhancements in the coming months designed to help grow your business and maximize your earning potential.

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November 8, 2017 Judd Lillestrand

FEATURE ENHANCEMENT: Electronic Signatures

Good news! Check Cherry now offers an enhanced version of the electronic signature.We're always looking for ways to make our online booking system better.When your customers book your services, they will now be required to electronically sign and agree to your Terms and Conditions by typing their name. Check Cherry will track the date of the signature and the IP address of the person signing and display them at the bottom of each invoice.Navigate to an invoice to see a customer's signature.

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October 25, 2017 Judd Lillestrand

Photo Booth Business Plan [Beginner's Guide]

If you're thinking of starting a photo booth business, it's wise to write up a business plan to understand how it will work and whether or not it's something worth pursuing. While your business plan will constantly evolve, you'll learn a lot during the process of creating a photo booth business plan.In this article, we'll cover several areas of your photo booth business plan you'll want to cover as you work your way towards opening your new photo booth business.Local and NationalMost photo booth businesses service a drivable region and are considered local. That's because it allows them to transport the photo booth, staff the photo booth, and ensure guests have a positive experience at each event at a reasonable price.

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September 6, 2017 Matt Goatcher

Our Photo Booth Expo 2017 Experience

In March 2017, Ross and I attended Photo Booth Expo; it was Check Cherry's first trade show and we wanted to share our experience because we think it will be helpful for others who are considering the next installment in Las Vegas, March 11-14, 2018.Great People, Smooth EventFirst off, we've been to our share of trade shows over the years. Both Ross and I were really impressed with the quality of the people at the event. Everyone was friendly. There seemed to be a high quality of like-minded professionals in one location focused on a similar goal and in my book, that's a recipe for a great trade show.Furthermore, the event was super smooth and well organized.

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June 22, 2017 Judd Lillestrand

Five Ways To Get More Photo Booth Business From Your Website

Does your website close business for you? It should. If you're like most photo booth entrepreneurs, you're spending meaningful time getting people to notice your business online. A website is often the first and only chance you have at winning new business. Over the years, I've developed a lot of websites for a number of different businesses as a web developer. This post offers some tips on ways maximize the number of people who pull the trigger and go with your service.1. Invest in a modern website.Appearance matters. Prospective clients will judge the quality of your service based on the look and feel of your website. You don't need anything super fancy or expensive.

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