Does your website close business for you? It should. If you're like most photo booth entrepreneurs, you're spending meaningful time getting people to notice your business online. A website is often the first and only chance you have at winning new business.
Over the years, I've developed a lot of websites for a number of different businesses as a web developer. This post offers some tips on ways maximize the number of people who pull the trigger and go with your service.
1. Invest in a modern website.Appearance matters. Prospective clients will judge the quality of your service based on the look and feel of your website. You don't need anything super fancy or expensive. In fact, I've seen several people do a great job themselves with tools like Squarespace or Wordpress.
Ultimately, you want the website to give your guests that warm and fuzzy feeling. You know the feeling when you visit a website and it just feels like they have thier act together. Aim for a modern look with an appealing color palette and don't clutter the pages with information not helpful to a first time buyer.
I recommend adding large images of people smiling and photos of the equipment they can expect to see if your services are acquired. It also needs to look great on a mobile and desktop devices.
2. Productize your services.This one is super important to service based businesses who perform at events. Your prospective clients time is valuable: help them quickly understand what you offer and what your ideal client looks like.
In the photo booth industry, think a minimum of two packages is a no-brainer. Focus on a based package (the minimum you're willing to work for) and offer another package tailored to clients with a larger budget.
Believe it or not, some buyers don't know what they want. Some buyers don't even know what is available. Showing packages demonstrates you understand your business and customers. It's a good sign and will help reduce uncertainty.
3. Be transparent.Now that you've laid out your packages, it's time to put a price on it. For some, this can be the hardest item on the lists. Just keep in mind, you're website's goal is to provide prospects with the information they need to make an informed purchase. Pricing is at the top of the list of things one needs before making a purchase.
Also, the more you can be transparent, the more a visitor will trust you. Ross shared his experience "changing camps" and choosing to add pricing to his photo booth website. If you're on the fence, it's worth a read.
4. Provide a clear call to action.What is the one thing you want a person to do after visiting your website? All of your efforts should support driving people to this call to action.
In the photo booth industry, this often is a button placed several prominent places with text such as: "Book Now", "Build Your Package", "Reserve Today". You get the idea and it's good to have it several places.
5. Avoid large web forms.This is a big one. You've managed to successfully drive a person to your call to action. They've seen your pricing and are interested. Let's not blow it by asking fill out an huge webform.
I'd keep it to a minimum and get just the basics which will allow you to follow up with the lead: probably name, email, phone. The goal here is to make it easy for them to give you thier contact information.
In the Check Cherry platform, we use a multistep form approach. They first step is simple contact info and as they continue down the funnel, they can choose to provide more information. A visitor only needs to complete the first step in order for the data to be collected.
In conclusionSimply put: your website's goal is to give the visitor everything they need to feel confident in pulling the trigger, booking your services and making a informed purchase.
If you're doing the five things above and your "Book Now" button currently goes to a "Contact Me" form, you're missing a huge opportunity and you'd probably be a great fit for Check Cherry our photo booth software which is designed to help you grow and manage your business. After some basic setup, you'll be ready to start accepting new bookings online.