1. Redefine Your Ideal CustomerTake some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts. I make it a point each January to reevaluate my ideal customer profile.Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.2.

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Keeping the new business coming is a top priority of savvy entrepreneurs who run a prosperous business. That's because growing your client base is the best way to earn more word-of-mouth referrals, rack up more 5-star reviews, and have more money to invest back into your business. 1. Invest in your websiteWhen you're just starting, it may be sufficient to use social media to showcase your work and spread the word. However, if you want to appear more established, charge more, and craft your story, a simple yet easy understand a website is paramount. Keep in mind, you're website does not need to be fancy or expensive.

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Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

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With Millenials increasingly becoming the biggest sector of the global market it's imperative photo booth operators of all generations know how to reach and appeal to them. In fact a recent Deloitte* survey predicted that by 2025, Millennials will account for 75% of the global workforce. So if you haven't already made Millennials part of your marketing strategy then consider this your wake up call! And yes you absolutely need a marketing strategy just for them. The reason being is that Millenials, also known as the Y Generation, are very different to the previous generations so unless you are also a Millenial you're unlikely to intuitively have any clue how to appeal to and reach them effectively.

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Good news! We just surpassed a milestone here at Check Cherry. Thank you to everyone who helped us get here.Over $1,000,000 in reservations have been booked with the Check Cherry booking platform. We're pretty pumped. A huge thank you to all our customers for helping us reach this point: we're just getting started and can't wait to hit the next milestone.Expect more new features and enhancements in the coming months designed to help grow your business and maximize your earning potential.

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Good news! Check Cherry now offers an enhanced version of the electronic signature.We're always looking for ways to make our online booking system better.When your customers book your services, they will now be required to electronically sign and agree to your Terms and Conditions by typing their name. Check Cherry will track the date of the signature and the IP address of the person signing and display them at the bottom of each invoice.Navigate to an invoice to see a customer's signature.

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In March 2017, Ross and I attended Photo Booth Expo; it was Check Cherry's first trade show and we wanted to share our experience because we think it will be helpful for others who are considering the next installment in Las Vegas, March 11-14, 2018.Great People, Smooth EventFirst off, we've been to our share of trade shows over the years. Both Ross and I were really impressed with the quality of the people at the event. Everyone was friendly. There seemed to be a high quality of like-minded professionals in one location focused on a similar goal and in my book, that's a recipe for a great trade show.Furthermore, the event was super smooth and well organized.

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