Cherry Picked!

Hand-selected articles, guides, and more from the makers of Check Cherry, designed to help your business grow and flourish.

August 13, 2018 Judd Lillestrand

Call-to-Action Guide [Tips & Tricks]

Getting someone to visit your website is hard work.  That's why it is important to maximize the value of each visitor.  Calls-to-Action (CTA) can help guide your visitors to the next step of the sales funnel. 

After reading this guide, you'll have a solid understanding of what makes an effective call-to-action.   You will also have several simple and practical ideas you can implement throughout your marketing website to help nudge people along the process of hiring your services.

What is a call-to-action?

A call-to-action (CTA) is a  text on your website, often a button, designed to prompt an immediate response from the visitor to click and take the next step in the sales process. You'll see these on just about every webpage you visit. Typical examples are  "Buy Now", "Add to Cart" and "Join Our Mailing List" to name a few.  They frequently take the form of a button, and tend to be brightly colored.

Before You Redesign

For most business owners, if their current website is not effective in driving results, they believe it's the result of its design. Often they'll opt for a redesign with the same or similar content.   But instead of an expensive redesign, your time and money can go a lot further by making some small modifications to your existing website.  Simply sprinkling calls-to-action in  the right places along with your current content can significantly increase your conversion rates.

CTA IDEASđź’ˇ

Pricing

I don't like to waste time, and neither do your customers.  That's the reason "Pricing" is my all-time favorite call-to-action. In fact, I'd argue it deserves prime screen real estate in your photo booth website's navigation because EVERYONE will click.

When someone clicks pricing, he or she is signifying an interest in learning more about how you do business. "Pricing" is at the top of the sales funnel and suggests the person is not ready to move forward with your services, but that your website has given them enough of the "warm fuzzies" for them to take the next step and see if they can afford your services.

When I see new Check Cherry customers with a "Contact" link in the navigation, I always suggest they swap it out for "Pricing " and simply link to their Photo Booth CRM. I love this tip because it begins the process of leads self-qualifying based on price and results in higher quality lead collection and bookings.

Variants: "View Pricing", "Check Rates", "Rates"

View Packages

"View Packages" is another excellent option for helping guide a person to the next step in becoming a new customer. Offering packages is a great idea because most people like to browse the options/menu. As a service provider, it allows you to accommodate multiple price points and establish the value of packages with a higher price point. After all, they don't know what you offer, and conveniently bundling your services allows them to select the one they think is right for their event.

Variants: "Packages", "Select A Package", "Build Your Package"

Book Now

This one seems to be the most common. If a person is ready to pull the trigger and hire your company, "Book Now" is an appropriate CTA.  This one belongs much lower on the page after you've given the visitor everything they need to make an informed purchasing decision. Otherwise, they might not feel comfortable clicking the CTA. 

"Book Now" is most effective when linking to a specific package from your marketing website or perhaps on a google/facebook advertisement where you want the prospect to act now and take advantage of a special offer.

Variations: "Book Us", "Book Online", "Hire", "Reserve", "Book Today", "Reserve Us", "Book!", "Reserve Online"

Instant Quote

I like this one because it's very close to pricing. In other words, the visitor has seen enough that they would like to take the next step in determining if your service will work for them based on price. The one thing I don't love about "Instant Quote" is it seems like the visitor is in for a more complicated process than just "Pricing".

Variations: "Quote", "Get A Quote", "Free Quote", "Instant Online Quote", "Free Quote"

Check Availability

A reliable option. This one is great for high-end operations where one wants to give the impression of exclusiveness and higher demand. I'd argue it's smart to collect lead details even if you are not available. Perhaps you can let the client know you can refer someone whom you trust and build a positive relationship with another business in your community. A referral partner of sorts. Maybe someone is willing to white-label the event for you or pay you a commission for the sale.

Variations: "Check Your Date"

Design

Keep in mind: most people are not going to read all of the copy on your website. They are looking for an answer, and the faster they get it, the sooner they can move on with their day. You can take advantage of that by making your calls-to-action stick out like a sore thumb by using bright and complimentary colors to the primary color scheme of your website. Also, be sure to leave extra whitespace around the button.

Placement

Displaying multiple calls-to-action on each webpage is a good idea. Again, it's all about making it easy to take the next step. Aim to have each CTA be helpful and make sense based on the surrounding content. As mentioned above, it makes more sense to have a "Book Now" button after you've shown the visitor your packages. Otherwise, the next logical step in the sales process is to "View Packages" and not "Book Now".

Offering a CTA at the bottom of any webpage and one in the top right of the navigation is a good place to start. From there, you can sprinkle other calls-to-action into your website. Remember, make sure they are logical, i.e., not spammy. You can do this based on what you think will be helpful for the visitor in taking them through the next step in the sales funnel.

February 21, 2018 Ross

7 Great Ways To Automate Your Photo Booth Business

I absolutely love the notion of keeping my customer experience consistent and saving time. This year I've really dialed up my customer automation efforts. I thought I would take a few moments to jot down some ways I'm automatically sending messages with Check Cherry for my photo booth rental and mobile DJ company, Local Boy. 

Generally, any email to the customer should be sent with intent to provide value and/or helpful information to the customer. Setting up automation is super easy, so don't feel overwhelmed. We have a video showing you just how easy it is to get started.

The Proactive Notes

I've been laying the groundwork for delivering an amazing customer experience by automatically sending out emails leading up to the event. I recommend a check-in at six, three and one month before the event. Keep it short, sweet and open ended. Something along the lines of:

"Hi there,
Just checking in. I'm looking forward to your event and available to help should you need anything.
Let me know,
Ross"


Frankly, most of the time, people don't request much, but they are overwhelmingly appreciative of the effort.  But it assures them I'm on top of their event, professional and value their business. I find these notes are especially good for those bookings you accepted well in advance.

New Booking / Welcome Note

After a new booking comes in, send an introduction email which includes a quick thank you for choosing us and a link to fill out any pre-event forms.  A huge plus of sending these notes is providing my contact info right off the bat to continue developing the relationship. Should they need to get in touch or have any questions, they know where to come.

Post Event / Thank You Note

A few days after the event, I  schedule an email to be sent thanking the client for choosing my photo booth company and asking how they like the service. This  provides them another opportunity for feedback and insights into ways I can make my business better. When a client is very happy, I jovially remind them we're always accepting 5 star reviews online.

Upsell  Existing Reservations

I'm all about increasing sales and have thought a lot about various points in the sales cycle to tweak. I've come to realize not all those knob are before the reservation is secured. For some events, I promote my add-ons and offer them to the customers at a discounted rate. Something along these lines:

"Hey there,
I just wanted to send a quick note with a special offer for you: 10% off any additional  add-ons for your upcoming event. Just let me know what you'd like to add and I'll make it happen. Also, if you interested, I'd be willing to provide some recommendations.
Looking forward to the event,
Ross"

Coupon Offer / Refer-a-friend

A few months after the event I send out an email with a special coupon code for their next event should they choose to book again. I also let them know they can share it with a friend. Basically, I see this as nurturing a new sales channel and increasing word of mouth of my photo booth business.

Payment Due Reminder

We all handle when payments are due a bit differently. For me, if it's a week away from the event and the customer still has a remaining balance, I send an email out informing the customer they can make a payment online. Naturally, I always include a link to pay online within my customer portal and this one is only scheduled to go out if there is a balance for reservation.

Electronic Signature Still Needed

There are times we add a reservation on behalf of a customer but need photo booth e-signature. In the email, I remind them the event is not secured until they sign the agreement. This is one of those task I love making more generic as if it's just "coming from the system". Something like:

"REMINDER - SIGNATURE REQUIRED
We still have not received your signature for your upcoming event. Click here to sign and secure your date. If you have any questions for would like to make changes, please do not hesitate to contact us.
Thank you.
My Company Name Staff"

The Side Effects of Good Automation

Good automation efforts often initiate the personal touches my clients expect. Before having an automated system I spent a lot of time executing the tasks above in order to ensure my service would be outstanding. Sometimes things would slip through the cracks and we'd scramble to get everything lined up to deliver the service. While I still have to make last minute adjustments, there are far fewer "fire drills" at Local Boy and life is a bit less stressful.

However, by far the best benefit is simply having more time available to focus on growing my business and spending time with clients. When one's mind is free from monotonous tasks, the creative juices start flowing and one can really make progress on developing and nurturing new sales channels.  Best of all, the same work is getting done without me lifting a finger

February 15, 2018 Matt Goatcher

Feature Enhancement: One Click Lead Conversion

We hate busy work and are always looking for ways to make your life easier and create the best photo booth booking software. Now you can convert a Lead into a Reservation with a single click. Get more leads, close more sales, and grow your business with Check Cherry.

While this may seem a small thing, we know it's the little things that count and add up to make one awesome service.

If you want to learn more about Check Cherry's Leads, watch this video:

Thumb screen shot 2018 02 15 at 41913 pm

A huge thanks to the Check Cherry customers who suggested this feature. We hope you love it!


February 8, 2018 Ross

6 Ways To Increase Photo Booth Sales With Coupons

Coupons are an amazing tool to help grow a photo booth business. I've found some really good ways to use coupons at my business, Local Boy, and I thought I would share what is working for me so you can consider them for your business.Venue DiscountsDo you do business with a venue on a recurring basis? Create a special coupon with the venue's name in it. By including their name in the coupon code, they know it's exclusively for their customers and gives them another reason to recommend your service to others. If you want more venue business, try calling several in your area and and offer an exclusive coupon.

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February 2, 2018 Judd Lillestrand

Feature Spotlight: Messages

Automatically log email communication with your clients.We understand how important it is to stay on top of your event communication. While searching your inbox is one way to get an overview of your past communication, such a strategy can quickly breakdown if you have multiple people in your photo booth business and send attachments.With Messages, you start an email from within the Message section of an of your bookings, and all future communication will be logged automatically even if you respond directly via email.

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January 27, 2018 Judd Lillestrand

Feature Enhancements: Automated Emails & Coupons

Automated Emails can now be sent on a package by package basis.Good news! Check Cherry's Automated Email feature just got a lot more powerful. Now you can specify which packages will receive any given automated email. We think this is really going to be handy for those who offer multiple service types.There are a lot of reasons one would want to send automated emails. It's a huge time saver and can really help you deliver a consistent customer experience.

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January 16, 2018 Matt Goatcher

New Feature: Form Builder

Woohoo! Check Cherry just got better!You can now build amazing questionnaires for your upcoming events. The new Form Builder feature is available to all users today. With the power to customize forms, you'll be able to nail every last detail and provide an amazing client experience which is destined to deliver a 5 star yelp reviews for your photo booth or DJ business.There are so many ways to use the new form feature, here are just a few:Pre-event ChecklistPost-event SurveyMultiple Music PlaylistsThis was a highly requested feature and we took the time to deliver something we're really proud to share with you. Be sure to let us know what you think!

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January 10, 2018 Ross

5 Tips To Make 2018 Your Most Successful Year Ever

1. Redefine Your Ideal CustomerTake some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts. I make it a point each January to reevaluate my ideal customer profile.Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.2.

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December 7, 2017 Ross

Tips For Following Up And Closing Hot Leads

Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

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November 20, 2017 Justin Jowett

Are You Targeting Millennials Or Missing Out On Bookings?

With Millenials increasingly becoming the biggest sector of the global market it's imperative photo booth operators of all generations know how to reach and appeal to them. In fact a recent Deloitte* survey predicted that by 2025, Millennials will account for 75% of the global workforce. So if you haven't already made Millennials part of your marketing strategy then consider this your wake up call! And yes you absolutely need a marketing strategy just for them. The reason being is that Millenials, also known as the Y Generation, are very different to the previous generations so unless you are also a Millenial you're unlikely to intuitively have any clue how to appeal to and reach them effectively.

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