How do I add extra questions to bookings and lead forms?

Extra questions let you collect more than the basics during online booking or on lead forms: how they heard about you, guest count, event theme, or anything else you need before the job. Instead of emailing back and forth, you get the answers up front.

Only ask what you actually need. Every extra question reduces the number of people who finish. Start with two or three and add more later.

Adding Extra Questions

Manage → Booking Engine → Extra Questions
Go to Extra Questions.
Click New Question.
Choose a built-in question or create a custom one.
Under When do you want to ask this question?, choose Collect during online booking and proposals or Only for lead forms or internal use.
Choose whether customers are required to answer.
Select the packages it applies to.
Click Save.
During online booking, a question only appears when the client picks one of its packages. A question with no packages selected won't appear during online booking.

Built-in Questions

Check Cherry includes common questions you can turn on with one click:

  • Customer Address
  • Business Name
  • Event Type
  • Estimated Guest Count
  • Lead Source (How did you hear about us?)
  • Setup At (Date & Time)
  • Dropoff At (Date & Time)
  • Stair Setup
  • PO Number
  • Setup Location
  • Pickup Location
  • Contact Preferences
  • Estimated Budget

Custom questions let you write your own prompt and pick the input type: text field, dropdown, radio buttons, checkbox group, or address.

Adding Questions to a Lead Form

Open your lead form in the form designer, click Add to form, and pick the question under Custom fields. Drag it where you want it and set whether it's required. See creating lead forms for more.

Questions set to Only for lead forms or internal use never appear during online booking or on proposals. Use this for questions that only make sense before someone books.

What Clients See During Online Booking

Extra questions appear as their own step after the client picks their package and options. Required questions must be answered before they can continue. Optional questions can be skipped.

Using Answers in Messages

Each custom question creates an automated message token. If you ask "What's your event theme?", you get a [whats_your_event_theme] token to use in emails and text messages.

Use tokens to personalize follow-ups, such as "We'll see you on [event_date] for your [event_theme] celebration!"

The token name comes from your question text. Spaces become underscores and special characters are removed. You'll see the exact token when you create the question.

Where to Find the Answers

Open the booking and look for the Additional Info section at the bottom of the Overview page. Answers from lead forms appear on the lead the same way.

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Last updated September 29, 2026 13:51