Tracking profitability is essential for any business, but many event professionals only look at revenue without considering expenses. A profit and loss report shows the complete picture — how much you made minus what it cost to deliver those services.
Check Cherry's P&L report gives you a clear breakdown of revenue, expenses, and net profit for any date range. You can drill down into specific cost categories or get a high-level view of your business performance.
Running the P&L report
Sales → Reporting
Go to Reporting.
Select your date range at the top of the page.
Review your revenue, expenses, and net profit breakdown.
The report shows revenue from all completed bookings and expenses you've logged in Check Cherry during that period. You can filter by specific months, quarters, or custom date ranges to analyze performance over time.
Run this report monthly to track trends and spot issues early. Many businesses find their expenses creep up without them noticing — regular P&L reviews help keep costs in check.
The accuracy of your P&L depends on logging expenses as they happen — gas, equipment, supplies, venue fees, subcontractor payments. Missing expenses will make your profits look higher than they actually are.