Spending money on Google Ads and want to know which ads actually result in bookings? Conversion tracking connects the dots between ad clicks and completed bookings, so you can see which campaigns are worth your budget.
Getting your Google Ads tracking codes
First, you'll need to get your Conversion ID and Conversion Label from Google Ads. You'll find these under Tools & Settings > Measurement > Conversions in your Google Ads account.
If you haven't set up a conversion action yet, create one first. Choose "Website" as the source and "Purchase" or "Lead" as the category.
Setting up tracking in Check Cherry
Manage → Business Settings → Integrations
Go to Integrations.
Find Google Ads and click Enable.
Enter your Google Ads Conversion ID and Conversion Label.
Click Save.
Check Cherry fires conversion events when a client completes a booking (signs the contract and pays the deposit). It may take 24-48 hours for conversion data to appear in your Google Ads reports.