If you have looked through the token list in the contract editor, you may have noticed there is no {{client_name}} token. That is not an oversight. It is a deliberate design decision, and there is a good reason for it.
The person evaluating often isn't the person signing
An office manager gathers proposals for the corporate holiday party, but the owner signs. A PTA volunteer shops for the school carnival, but the treasurer signs. A mother of the bride researches photo booths for her daughter's wedding, but the bride signs. A government employee collects quotes for procurement, and someone else entirely signs. If Check Cherry pre-filled a name from the inquiry or the proposal, the contract would frequently name the wrong person. A contract that names the wrong party is worse than a contract that names the party at the moment of signature.
Proposals don't require a client
Check Cherry is designed to reduce friction everywhere it can: online payments, digital signatures, a self-service client portal, and online booking for businesses that offer it. Proposals are no different. A proposal can be created, shared, and shopped before you know who will ultimately sign, so we never require a client account just to send one. Forcing an account onto every proposal just to feed a merge tag would add friction exactly where you want less of it.
The signer's name is captured at signing
When your client signs, they type their full name. It appears on the executed agreement in the signature block, along with a timestamp and the signer's IP address. This is a stronger record than a pre-filled field: the signer personally attests to their identity at the exact moment they agree to your terms.
A modern contract isn't a work order
Your agreement's job is to set expectations: what you will deliver, when payment is due, and what happens if plans change. The who, what, when, and where of a specific event live on the booking and flow into the agreement through tokens like {{event_date}}, {{venue_name}}, and {{event_time}}. Keeping the contract itself flexible is what lets clients book and sign online in minutes instead of trading paperwork back and forth. For the full list of tokens and how to set up your terms, see How do I add my contract/terms?
Need a name in the contract for a specific proposal?
Occasionally a client will require their name or organization written into the agreement, which is common with corporate, school, and government contracts. You can edit the contract for just that proposal without touching your master template: open the proposal, click Manage Proposal → Edit Contract Terms, and add the name directly to the terms before sending. The same option is available on confirmed bookings under Manage Booking.