PBX Extended: Simple Pricing and Packaging Strategies

This is an extended version of a talk given at Photo Booth Expo 2019. It's all about packages, and the goal is to get you thinking about how you position your services to generate more sales.

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00:01 – Intro + topic overview
00:48 – Why packages exist
02:20 – Packages help you look pro + upsell
03:06 – Packages cover different budgets/markets
04:20 – Packages matter for online booking
04:53 – Multiple packages reduce price shopping
06:15 – Packages make delivery/training easier
06:53 – Wedding-specific packages convert better
08:19 – Repeat customers rebook easier with packages
09:16 – Packages should match your brand
10:12 – Know your target customer
12:11 – Keep choices limited
13:40 – Funnel customers to the right packages
14:30 – Show clear differences between packages
16:11 – Use price anchoring
17:02 – Ways to segment packages
22:11 – Add-ons boost revenue
24:57 – Don’t over-upsell
25:24 – Smart discounts help conversions
29:34 – Should you show pricing?
30:30 – Showing pricing builds trust
31:53 – Packages = starting point for proposals
32:49 – Start simple when new
33:19 – Add more packages as you grow
35:34 – No perfect price; know your costs
37:21 – Don’t compete only on price
37:46 – Final takeaway: packages make buying easier
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