How do I update my payment account after a rebrand, entity change, or sale?

A rebrand can be as small as a new name or as big as a new legal entity or a new owner. What you do with your payment account depends on which kind of change you made.

New name only: keep your payment account and update it. New legal entity or new owner: start a new payment account.
Already created a new account on stripe.com? You can skip it. Stripe accounts created outside Check Cherry cannot be connected to Check Cherry, and there is no need for one. Check Cherry Payments accounts are created and managed through Check Cherry when you set up payments.

If only your name changed

Same legal entity, same EIN, new name. Keep your existing payment account and update the places that show your name:

  • Your brand name, which appears on proposals, invoices, and emails. See branding for how to update it.
  • Your credit card statement descriptor, which is what clients see on their card statements. Update it in Payment Settings so charges show the new name.
  • The business name on your payment account, which you can update from your payouts dashboard.
Do not disconnect Check Cherry Payments for a rename. Your existing account can take the new name, and disconnecting restarts verification for no reason.

Moving from a sole proprietorship or DBA to an LLC means a new legal name, a new EIN, and often a new bank account. Either path works here, but we recommend starting a new payment account. Verifying a brand new entity goes smoother on a fresh account than re-verifying an existing one, which can hit snags.

Manage → Payment Settings
Go to Payment Settings and open your Check Cherry Payments account.
Choose Disconnect.
Back in Payment Settings, click Enable Payment Processing.
Onboard with the new entity's details: legal name, EIN, and the LLC's bank account for payouts.
Have your IRS EIN confirmation letter (CP 575 or 147C) handy. Verification goes faster when the name and EIN you enter match it exactly.

Your history keeps working after the switch:

  • Refunds on past payments go back through the connection that took the original payment.
  • Payment plans on auto pay keep collecting through the old connection until the customer updates their card.
  • The old connection stays listed under Past Connections in Payment Settings.

The new account's first payout can take up to 7 business days while it verifies. After that, payouts return to the normal schedule. There is a tax bonus, too: each entity gets its own 1099-K, which keeps reporting clean on both sides of the change.

Prefer to keep your existing account instead? You can update the legal details through your payouts dashboard. If you do, message support through the chat bubble so we can split your year-end 1099-K at the date of the change.

If the business changed owners

If the business was sold, a new payment account is required. Message support through the chat bubble in the lower right and we will help with the transition.

Decide with the previous owner who is responsible for refunds on payments taken before the sale:

  • The previous owner keeps refund responsibility. Leave the old connection alone. It stays under Past Connections in Payment Settings, and refunds continue to go back through their account.
  • The new business takes over refunds. This is the common arrangement. Open Past Connections in Payment Settings and choose Remove Access on the old connection so nothing can be refunded or collected through the previous owner's account again.
Remove Access removes Check Cherry's access to the account and cannot be undone. Refunds on payments it took are no longer possible, and any auto pay plans still collecting through it stop.

If a connection does not show Remove Access, message us through the chat bubble and we will help.

Was this article helpful?

Thanks for your feedback!

Sorry to hear that. Want to chat with our support team?

Chat with us

Last updated August 31, 2026 16:17