Check Cherry Blog

August 13, 2018
Judd Lillestrand

Getting someone to visit your website is hard work. That's why it is important to maximize the value of each visitor. Calls-to-Action (CTA) can help guide your visitors to the next step of the sales funnel. After reading this guide, you'll have a solid understanding of what makes an effective call-to-action. You will also have several simple and practical ideas you can implement throughout your marketing website to help nudge people along the process of hiring your services.What is a call-to-action?A call-to-action (CTA) is a text on your website, often a button, designed to prompt an immediate response from the visitor to click and take the next step in the sales process. You'll see these on just about every webpage you visit.

Read More

I absolutely love the notion of keeping my customer experience consistent and saving time. This year I've really dialed up my customer automation efforts. I thought I would take a few moments to jot down some ways I'm automatically sending messages with Check Cherry for my photo booth and mobile DJ company, Local Boy. Generally, any email to the customer should be sent with intent to provide value and/or helpful information to the customer. Setting up automation is super easy, so don't feel overwhelmed. We have a video showing you just how easy it is to get started.The Proactive NotesI've been laying the groundwork for delivering an amazing customer experience by automatically sending out emails leading up to the event.

Read More

February 15, 2018
Matt Goatcher

We hate busy work and are always looking for ways to make your life easier and create the best photo booth software. Now you can convert a Lead into a Reservation with a single click. Get more leads, close more sales and grow your business with Check Cherry.While this may seem small thing, we know it's the little things that count and add up to make one awesome service.If you want to learn more about Check Cherry's Leads, watch this video:A huge thanks to the Check Cherry customers who suggested this feature. We hope you love it!

Read More

Coupons are an amazing tool to help grow a photo booth business. I've found some really good ways to use coupons at my business, Local Boy, and I thought I would share what is working for me so you can consider them for your business.Venue DiscountsDo you do business with a venue on a recurring basis? Create a special coupon with the venue's name in it. By including their name in the coupon code, they know it's exclusively for their customers and gives them another reason to recommend your service to others. If you want more venue business, try calling several in your area and and offer an exclusive coupon.

Read More

February 2, 2018
Judd Lillestrand

Automatically log email communication with your clients.We understand how important it is to stay on top of your event communication. While searching your inbox is one way to get an overview of your past communication, such a strategy can quickly breakdown if you have multiple people in your photo booth business and send attachments.With Messages, you start an email from within the Message section of an of you bookings and all future communication will be logged automatically even if you respond directly via email.

Read More

January 27, 2018
Judd Lillestrand

Automated Emails can now be sent on a package by package basis.Good news! Check Cherry's Automated Email feature just got a lot more powerful. Now you can specify which packages will receive any given automated email. We think this is really going to be handy for those who offer multiple service types.There are a lot of reasons one would want to send automated emails. It's a huge time saver and can really help you deliver a consistent customer experience.

Read More

January 16, 2018
Matt Goatcher

Woohoo! Check Cherry just got better!You can now build amazing questionnaires for your upcoming events. The new Form Builder feature is available to all users today. With the power to customize forms, you'll be able to nail every last detail and provide an amazing client experience which is destined to deliver a 5 star yelp reviews for your photo booth or DJ business.There are so many ways to use the new form feature, here are just a few:Pre-event ChecklistPost-event SurveyMultiple Music PlaylistsThis was a highly requested feature and we took the time to deliver something we're really proud to share with you. Be sure to let us know what you think!

Read More

1. Redefine Your Ideal CustomerTake some time to look back at your events in 2017. If you had a magic wand, which type of customer would you want to see more business from? This might be a higher price point, a certain event type, or perhaps a preferred time window. Understanding your ideal customer will help you plan ways to grow your business and determine where to best focus your efforts. I make it a point each January to reevaluate my ideal customer profile.Pro Tip: It's fine to have multiple customer profiles which are your "ideal customer", but the point here is to focus your efforts to increase sales. Try keep the number on the lower side.2.

Read More

December 7, 2017
Ross Holman

Over the past several years, I've had a lot of success securing business from people who indicate they are interested in my service, but don't pull the trigger right away. I thought I'd share some tips and tricks I've learned.Getting Hot Vs Warm LeadsFirst off, there is a huge difference between a hot lead and a warm lead. I've tried to setup my system to deliver leads on the hotter side of the spectrum. Showing information on my website regarding packages and pricing has been a huge help in reducing the number of warm leads. Also, I've experimented with a lot of ways to collect contact information. I've come to believe a person who is willing to click "Book Now" on my website as being a lead on the hotter side.

Read More

With Millenials increasingly becoming the biggest sector of the global market it's imperative photo booth operators of all generations know how to reach and appeal to them. In fact a recent Deloitte* survey predicted that by 2025, Millennials will account for 75% of the global workforce. So if you haven't already made Millennials part of your marketing strategy then consider this your wake up call! And yes you absolutely need a marketing strategy just for them. The reason being is that Millenials, also known as the Y Generation, are very different to the previous generations so unless you are also a Millenial you're unlikely to intuitively have any clue how to appeal to and reach them effectively.

Read More